solli

🚀 solli launches today – Join the community for FREE! 🔍 Despite billions being invested annually, the global pharmaceutical media industry has lacked a dedicated platform focused wholly on enhancing media practices within this sector. 💡 Recognizing this critical need, solli’s mission is to con-solli-date, educate and elevate the global pharmaceutical media industry to better serve patients & HCPs. 🌍 Today, solli embarks on its mission, delivering the latest industry news, thought leadership resources, and comprehensive training—all exclusively tailored for the global pharmaceutical media industry. 👉 Join the solli community for FREE & ‘Follow’ solli on LinkedIn today to stay informed, contribute & learn. https://solli.global/

“What has happened for years is a human atrocity.” – Denyse Adams Ferguson (PatientPoint Foundation) Health equity isn’t a political issue - it’s a human one. A must-read from Larry Dobrow on why proximity, community, and action matter more than ever, and how Media & Marketing are stepping forward to address this in the US. Read the full article here ➡️ https://lnkd.in/ecUhqj5x Featuring: David Minkin (epocrates), Craig Mait (Mesmerize), Denyse Adams Ferguson (PatientPoint Foundation), Richard Awdeh, M.D. (CheckedUp), Egbavwe Pela, MBA (CMI Media Group)

Not all impressions are created equal. When mindset aligns with message, engagement deepens. Rich Russey highlights the case for showing up when HCPs are already seeking answers - and how endemic platforms might offer that moment. 🔗 DIVE INTO THE FULL ARTICLE BELOW 🔗

“There’s never been a stronger feeling about the need for health equity than now.” - David Minkin (epocrates) Healthcare marketers are doubling down on what matters. Larry Dobrow’s latest piece explores how media and marketing leaders are stepping up. Read this crucial piece in full here -> https://lnkd.in/ecUhqj5x Featuring: David Minkin (epocrates), Craig Mait (Mesmerize), Denyse Adams Ferguson (PatientPoint Foundation), Richard Awdeh, M.D. (CheckedUp), Egbavwe Pela, MBA (CMI Media Group)

PARTNER CONTENT: When patients tell their stories, they do more than describe symptoms - they create meaning. Storytelling is a tool for healing, connection, and advocacy. Liz Green, LCSW, CCTP shares why lived experience is one of the most powerful forms of leadership.

❔ Are we doing enough to reach underserved communities across the US - or just checking boxes? Healthcare marketing has the power to shape access, awareness, and trust. So why are the gaps still so wide? Larry Dobrow's latest piece for solli explores this crucial topic, and how Media & Marketing has a key role to play... Featuring: David Minkin (epocrates), Craig Mait (Mesmerize), Denyse Adams Ferguson (PatientPoint Foundation), Richard Awdeh, M.D. (CheckedUp), Egbavwe Pela, MBA (CMI Media Group)

🔊 “Endemic digital channels provide an expected advertising experience in a mindset cohesive with learning about healthcare.” With so much focus on scale and reach, it’s easy to overlook the value of context. In his latest article, Rich Russey makes the case for why where we show up may matter just as much as what we say. 👇 Explore the full piece below 👇

How do you balance life as a practicing physician and build a fast-growing healthcare media business? Dr. Adam Goodcoff shares how he still practices emergency medicine part-time while running MedFluencers and staying active as a content creator. 🩺 Clinician. 📲 Creator. 💼 Founder. 👉 Watch the full episode: https://lnkd.in/eepjybZS

🤝 Who Should Drive the Health Equity Conversation? How Media and Marketing Can Close the Gaps in the U.S. Larry Dobrow’s latest piece may be his most important yet... With US public health leadership in flux, the responsibility to advance health equity is increasingly falling to media and marketing leaders. This article is a must for anyone in the healthcare marketing ecosystem - and a timely call to move from talk to meaningful action. Featuring: David Minkin (epocrates), Craig Mait (Mesmerize), Denyse Adams Ferguson (PatientPoint Foundation), Richard Awdeh, M.D. (CheckedUp), Egbavwe Pela, MBA (CMI Media Group) 👇 READ THE FULL ARTICLE BELOW 👇

PARTNER CONTENT: Telling stories to understand, to connect, and to give purpose to pain. Health Union’s patient leaders seek to rewrite what it means to live with chronic conditions. Liz Green, LCSW, CCTP, recently explored the ripple effect of authentic storytelling.