You're doing amazing—now let's make it easier

You know that feeling when a partnership kicks off and everything just clicks?

The energy is high, ideas are flying, and the future feels exciting. But too often, once the contract’s signed and the project is underway, the momentum fades. Emails slow down, check-ins stop, and a great collaboration starts to feel like a one-off.

In our line of work, where relationships are the business, keeping that connection going is everything.

This time of year, we’re thinking about growth. And just like April showers help things bloom, consistent communication helps partnerships thrive long after the kickoff.

That’s something we’ve been prioritizing at Copper—finding simple ways to stay connected after the deal is done. With personalized email automations and timely check-ins, we’re making it easier to keep the energy going without adding to the to-do list.

A few ways we like to check in: 

• Share stats or wins from a recent campaign 
• Celebrate key milestones or anniversaries 
• Pitch new ideas based on what’s worked well
• Open the door to talk about what’s next

We're talking about this this month, as well as the AI tools to boost content and the forms you need on your site!

Best,

Perri, VP of Customer Success

Feeling stretched thin on the content front? Yeah, we’ve been there.

When you’re running an agency or consultancy, your to-do list never ends.

Between juggling client work, managing your team, and keeping projects on track, creating content for your own business often gets pushed to the bottom of the list.

But here’s the thing: consistent, quality content really does move the needle. It builds trust, brings in leads, and keeps your brand top of mind—even when you're not actively selling. The tricky part? Finding the time (and brainpower) to actually make it happen.

That’s where AI tools can seriously save the day. They won’t replace your creativity—but they will help you get more done, faster. Think of them as your behind-the-scenes support crew. Here are a few we think are worth having in your corner:

• Jasper: Helps you get past the blank page and stay on-brand
• Surfer SEO: Gives real-time SEO tips so your content ranks (finally)
• Grammarly + Hemingway: Clean up your writing without killing your vibe
• Copper’s AI email templates: Keep follow-ups personal without writing from scratch
• Crayo: Turns long videos into bite-sized clips, fast
• Gemini: Transcribes convos and pulls out the gold nuggets for you
• Canva (Dream Lab): Turn words into polished visuals with zero design skills

Whether you’re writing a blog, following up with a lead, or just trying to stay visible—these tools make it way easier to keep the content flowing without burning out.

Want the full scoop? Check out the blog post here to see how each one can help your business grow.

How many leads are slipping through the cracks on your website?

People are landing on your site, checking out your services, maybe even hovering on your contact page... and then poof—they’re gone. Another hot lead just slipped away.

Frustrating? Yes. Fixable? Absolutely.

If your website isn’t making it ridiculously easy for someone to reach out, book time, or stay in touch, chances are they won’t. That’s where forms come in. These simple little tools are total game-changers—they kick off conversations, qualify your leads, and keep your pipeline full (without you chasing people down).

And when you plug those forms into a CRM like Copper? Every submission gets logged, assigned, and followed up on automatically. No manual sorting. No lost leads. Just organized, easy wins.

Here are 5 forms every service business should have on their site:

• Contact form: So people can reach out right now without digging for your info.
• Gated content form: Offer something valuable (like a checklist or quote guide) and capture that lead.
• Consultation or demo form: Let serious prospects skip the back-and-forth and book in.
• Project inquiry form: Ask the right questions upfront and filter out the time-wasters.
• Newsletter sign-up: Keep your brand top of mind for visitors who aren’t ready—yet.

Want to see where these forms should live, what they should say, and how Copper makes the whole thing seamless? Read the full blog post—your future leads will thank you.

Pulse Points 

• Keep up 🔥 Trends are moving faster than ever—here’s how smart brands are spotting the ones that actually make money before everyone else. Read more.
• Flying high ✈️ 15 flights, 2 months, and zero burnout—here’s how one founder keeps his business flying high from 30,000 feet. Learn more!
• Post smarter 💡 Best time to post on Facebook? Buffer analyzed 1M+ posts so you don’t have to—spoiler: early birds win. Read the results here.
• Are you? 👀 If these 5 habits sound like you, your leadership game is already next-level. See what separates good leaders from unforgettable ones.
• Listen up! 🎧 Ditch the referral trap! Use these 3 pillars to grow your business with clarity, clients, and cash. Listen to the podcast episode now.

Feeling overwhelmed? Manage your time with one of these tips!

Between meetings, emails, and unexpected tasks, it’s easy to feel like your day disappears before you’ve actually done anything.

The good news? 

A few smart time management techniques can help you reclaim your schedule—and your sanity.

Here are 7 tried-and-true time management strategies to help you stay on track and stress less:

• Time Blocking: Group similar tasks together and assign specific time blocks to do them. Less multitasking = more focus.
• Use a CRM: Keep client details, tasks, and emails all in one place. Tools like Copper (built for Google Workspace users!) reduce admin work so you can stay focused.
• The 4 D’s: For every task, ask yourself: Can I delete it? Delegate it? Delay it? Or do I just need to do it?
• Track Your Time: Use a time tracker to understand where your time is going—and how to get some of it back.
• 80/20 Rule: Focus on the 20% of work that drives 80% of your results. Delegate or ditch the rest.
• Pomodoro Technique: Work in focused sprints with short breaks in between. (Try TomatoTimer if you need help!)
• Minimize Meetings: Set a clear agenda, keep it short, and only invite who’s needed.

Time is your most valuable resource—treat it like it. Read more on the blog. 

Google Workspace Tip

Because writing meeting notes by hand is so 2022! Here's how you can use Gemini to make meeting notes even easier to remember. Here’s how.

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