Your Monthly Recap of J Turner Research’s Industry Insights.

At J Turner Research, we are committed to equipping the multifamily industry with data-driven insights that shape better resident experiences and stronger reputations. Each month, we release in-depth research, thought-provoking blogs, and exclusive power rankings to keep you ahead of the curve.

What is in this newsletter's edition?

This edition features the latest ORA Power Ranking celebrating top-performing student housing companies, the latest 13th Edition of Mechanics and ILSs research on industry trneds and expert-driven blogs shaping the multifamily industry, and our expert driven podcast and blogs.

Stay informed. Stay ahead. Let’s elevate multifamily together.

2024 Student Housing Company Power Ranking

This month we recognized the top 10 student housing companies by ORA for 2024 based on SHB's Top 25 Managers of Student Housing list!

Congrats to The Dinerstein Companies for #1 Student Housing Company for the 7th year in a row! 🎉🏆

13th Edition Mechanics of Online Review Sites and ILS's

Online reviews shape renter decisions more than ever, and understanding the trends behind them is crucial. In the 13th Edition of The Mechanics of Online Review Sites and ILSs, we analyzed 18M+ reviews across 144K+ properties to uncover the biggest insights of 2024.

From shifting renter expectations to platform-specific trends, this report is the ultimate guide to navigating online reputation in multifamily.

Dive into the review landscape here.

What is Gen-Z Saying about renting?

Gen Z renters aren’t just looking for a place to live—they’re reshaping the multifamily landscape with their expectations, reviews, and must-have amenities. In our latest research, we break down the key insights driving their decisions and what it means for the industry.

Did you know? 72% of Gen Z prospects say they care whether residents at a property are happy and 93.4% of Gen Z say reviews affect their decision to lease.

Are you keeping up with what matters most to the next generation of renters?

Read the full analysis here.

Navigating the Internet Adventure Study

In this episode of The Multifamily Review, we’re diving into everything you need to know about online apartment searches—from acing your property’s digital reputation to responding to reviews with impact. Whether you're new to the game or a seasoned pro, this guide is packed with insights to help your community stand out.

Marcus Armstrong breaks down brand-new data from J Turner Research and shares strategies to make your property the top choice for apartment hunters.

Watch it here.

JTRUniversity

Last month, the J Turner Research team came together in Houston for our biannual JTRU—a dynamic event where we delved into company and department updates, fostered collaboration, and strengthened our connections as a team!

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