Why Supporting Working Parents Means Supporting All Parents

Why Supporting Working Parents Means Supporting All Parents


When a company goes through accreditation with Careers After Babies, we receive feedback from their employees. So far we've heard from thousands of working parents.

There is one theme keeps standing out: men are afraid to ask for flexibility.

They fear judgment. They worry about being side-lined.

And while women have faced these challenges for years, true gender equality at work means recognising that both parents need to be part of the solution.

Most organisations still focus parental support on mothers. And whilst it's an absolute necessity, this alone won't fix it. We need:

  • Equal parental leave pay for any type of parent
  • A supportive return for all parents
  • Flexible working that’s normalised for men, too
  • Empathetic line management that supports parents —regardless of gender

With 75 points in our Careers After Babies framework for world-class employers of working parents, we know there’s no one-size-fits-all solution. It’s about getting the whole jigsaw to fit together and having workplace solutions in place that can be tailored to individual needs.

Why? Because we want to keep these people in our businesses where they belong!

And let’s remember: children are for life, not just for Christmas. Supporting parents isn’t just about maternity and shared parental leave — it’s about creating a culture that works for families long-term.

Find out more about accreditation


Things you should check out...

Job sharing comes up time and time again as an enabler of female progression. Join me next Wednesday when I'll be speaking to Chloe Fletcher of the Job Share Revolution about how to make job sharing work, how to sell it in to your business and where to get started!

Ever wanted to be more confident at work? Lauren Currie OBE is your woman! Her next BOND closes this week so it's your last opportunity to sign up. In just a day Lauren transformed how I thought about myself so I cannot recommend her work highly enough!

There are loads of amazing free events for women coming up in honour of International Women's Day. This event on women's finances comes recommended to me via the wonderful, affable Catherine Street


What's up next?

Coming in March, the Careers After Babies EVEN MORE uncomfortable truth survey will dive deeper into how workplaces impact not just mums in traditional roles, but also fathers, single parents, co-parents, and non-traditional families.

Stay tuned for insights—and in the meantime, let’s start rethinking workplace flexibility for all parents.


Until next time,

Jess


PS Pregnant Then Screwed have released their impactful new campaign today shredding the CV's of 74,000 women to represent the women that experience pregnancy discrimination each year. Love it!


Looking for somewhere filthy your kids can rub their hands and faces on in Central London? The Horniman Museum was great last week. I await the "your kid is ill" call from school and nursery with baited breath.


Brittany Anderson

Founder + CEO at Renala | Family retreats, community + coaching facilitated through play | Certified Coach | LEGO Serious Play | CliftonStrengths | Speaker | Author of Living Room Leadership (Releasing Oct. 2025)

1mo

Love that you're focusing on dads, too, Jessica Heagren! A recent study of dads to children 0-8 in Australia found that many grapple with conflict and guilt. In particular, many dads feel a lack of agency because they long for a deeper caring role for their children - but are met with relationship stress with their spouse or partner. That means these challenges aren't just present in the workplace, they're present at home. Families need better ways of learning to work together, which is exactly the work we do with families.

Like
Reply
Anna James Thorley

marketing and communications | triplet mom & military spouse

1mo

Absolutely!

Like
Reply
Ruth Whittaker

Senior Environment Officer for Sanctuary. Working to create sustainable and inclusive communities.

1mo

Rob Procopiou of interest to you?

To view or add a comment, sign in

More articles by Jessica Heagren

Insights from the community

Others also viewed

Explore topics