Why B2B meetings are almost always a good idea.

People learn from people and people buy from people, so as a business executive, CEO, salesperson or business influencer, meeting with other people about shared interests is always a good idea in my opinion. It's easy to get excited about meetings that on the surface present a high probability to make a deal, but what about all the other opportunities we are presented with? What about the ones that look like there shouldn't be a fit? I see people pre-judging these opportunities all the time, and then they walk into a sales meeting with their sales team and preach to them that there is no such thing as a bad lead.

I'm specifically in the water treatment industry and solar industry, but there are many other businesses that also run very similar models and as a result, our challenges are often nearly the same. If I procured an opportunity to talk with the owner of a large security company for some vague mutual interest expressed by either party, what should I do? Blow it off as something I can't convert or should I stay open-minded and except that meeting to see where it goes and see what I might learn. I choose the follow the second path, as more often then not, it's worth my time.

We seek inspiration from articles, blogs, events, books and even entertainment sometimes, but we often don't see the opportunities that may be right under our noses from other professionals. Meeting face to face is still the most powerful tool in business. Try to embrace those opportunities with the same zeal and energy that you do when you have a big fish on the hook. You never know where it might take you, what you might learn, or how it may impact you now, or in the future. Say yes!

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