Why Artificial Intelligence is Important for SEO in 2020?

Digital marketing is a whole new world that you can’t ignore if you want to see your business grow. From the long list of important elements, artificial intelligence (AI) is one of the biggest trends in digital marketing.

If we look ten years back, AI was only linked to machinery, and complex sciences. More importantly, it was a term that was more associated with science-fiction movies. But now AI is part of everyday routine and its usage is increasing day by day. For instance, starting from the self-check-out line at the grocery store to the items on recommendations from Amazon, AI has evolved and it is constantly used in our daily life routine.

To embed AI in your SEO strategy and content strategy, you need to get in touch with artificial intelligence consultants to create engaging content and improving your rankings.

Impact of AI on SEO

AI especially machine learning has become a crucial component in how the search engines are ranking the pages. Due to this, it is essential to understand AI when you are going to do optimizing for searches.

It is a fact that the search engines have become better at identifying keyword stuffing, irrelevant backlinks and quality content for users. Due to this, marketers have to utilize AI to fulfill the requirements of search engines.

But remember that you need to stick with SEO rules. Using AI for SEO not only provides you with a great opportunity to improve your page ranking but it also enables you to develop a more effective strategy and better content.

Now you may be wondering, why do you need AI for SEO success in 2020 and further? We will look at why AI is an important investment for your SEO strategies. Furthermore, the artificial intelligence in mobile apps is also becoming popular so there is no way where you will not see the AI in the future.

AI Effect on Content Strategy

AI is having a remarkable impact on your entire content marketing strategy. It is important to note that technology is creating more opportunities to reach your audiences. Furthermore, it also requires you to think of how you are going to get benefit from an effective strategy.

Most of the time, when we are talking about creating cohesive content strategies that will lead you to SEO wins, the solution will lie in the data. For most companies, you should use AI to collect valuable data and customer insights for the overall SEO AI success.

Kia Motors is one of the companies that have used this approach. The car company did a partnership with Influential. It is an influencer marketplace that utilizes AI to suggest relevant influencers to companies. By using the audience demographic data, Influential will match brands with influencers that can assist them to reach their target audience.

In 2016, Kia joined hands with Influential for its 2016 Super Bowl commercial. The company connected Kia with influencers that posted branded content for attracting the relevant consumer groups. Due to the insights that Kia got from the Influential data gathering, the company created an effective content with a solid off-page SEO strategy.

Important Tip: To collect the right insights, AI will assist you in finding the data you will need to create a strategy for the best channels that are beneficial for your business.

AI & World of Hyper Personalisation

Personalization is very important to get connected with your customers. It is important to note that today consumers are looking to do business with the companies that are having their focus on the needs and concerns of the customers.

Remember that personalization is not only crucial for SEO but also to interact with the customers. According to the statistics, 79% of organizations that have achieved their revenue goals are having a documented personalization strategy.

In addition to this, smart personalization engines help you to recognize customer intent that will help digital businesses to increase their profits by a ratio of 15%. Keeping all this in mind, personalization is very crucial to attract customers towards your business. Another element for creating personalization is by adding AI for better website design because the design of your website is also playing an important role in your SEO.

For your information, one of the best ways to add personalization to your SEO and content marketing strategy is to integrate AI and automation-based marketing methods to get satisfactory results.

For instance, Starbucks is one of the companies that has used this trend in the best way possible. With their loyalty cards and mobile app data, Starbucks can easily gather their customer data to provide them a personalized menu recommendation on their smartphones as the customers visit the stores. You may be surprised to know that the company uses over 90 million transactions every week to inform their decisions related to the product recommendations, the locations of new stores, and the new products that they will be offering to their customers.

The next example is Alibaba, it is an online marketplace giant that is using the customer data to make product recommendations and developing attractive digital-storefronts. So, it is clear that AI digital marketing is important and this will help your business to grow better.

You must admit the fact that consumers want companies to pay more attention to the things they do online and they should add convenience to the online shopping process. In all the processes, AI enables you to create personalized dynamic experiences that will be appealing to the individuals.

More important for the content, AI allows you to provide special landing pages, dynamic content and unique user experiences according to the consumer behaviors and data. Remember that these three things mentioned above will lead to SEO success.

Search Engines & Importance of Machine Learning

Without any doubt, one of the significant components of SEO is the role played by the search engines. With the passage of time, search engines have become smarter and they are more influential in the process of page rankings. It is very important for SEO specialists to meet the requirements of relevancy by using the right keywords, acquiring links, metadata optimization, and frequently updated the website content.

You must be familiar with the fact that Google is always improving its search algorithms to improve the way consumers are searching. For instance, it is estimated that 50% of the searches will be voice-based until 2020. Google understands the rise of voice search and has made the Google Assistant better in understanding the natural conversation.

Tools like Yoast and Moz can help you capitalize on keyword usage, organizing content, optimizing sentence formation, and monitoring the maneuverability of page to ensure that your page is meeting the basic optimizations.

Rise of Smarter Content Tools

Note that SEO and AI have given rise to the need for smarter content tools. The majority of content tools use AI technology for helping marketers to improve their SEO performance.

For instance, instead of constantly checking social media to see whether your company is mentioned or not, tools like BuzzSumo and HubSpot will automatically notify you about the company reference.

I hope now you understand the importance of AI in the SEO strategy. To further improve both of your strategies, you need to connect with a professional digital marketing company in your area.