What On-Trade Buyers Want from Non-Alcoholic Spirits: Insights from Industry Experts

Non-alcoholic spirits are transforming the beverage industry, but what do on-trade buyers really prioritize when selecting products?

Join us for an exclusive webinar featuring Nora Furst, An award-winning bartender and drink creator, hosted by the Bartender Spirits Awards on March 26, 2025 at 10 am CST, to uncover actionable insights on what works, what’s missing, and how brands can succeed in this growing sector.

Why You Should Attend

The non-alcoholic spirits category is evolving quickly, with buyers and consumers demanding more sophisticated options. This webinar is tailored for professionals in the bar and spirits business who want to stay ahead of the curve and make informed decisions about this expanding category.

Hurry up! RSVP HERE

What You’ll Learn

1. Attributes Buyers Value Most: Gain insights into the key characteristics that on-trade buyers are seeking in non-alcoholic spirits, including quality, versatility, and taste.
2. Standing Out in a Competitive Market: Learn strategies to differentiate your brand and capture attention in a crowded marketplace.
3. Marketing Approaches That Work: Discover creative ways to engage skeptical buyers and consumers, building trust and brand loyalty.
4. Trends in Non-Alcoholic Cocktails: Explore current cocktail trends and innovative pairings that maximize the potential of non-alcoholic spirits in bars and restaurants.
5. Common Mistakes to Avoid: Understand frequent missteps that non-alcoholic brands make when approaching trade buyers and how to sidestep them.

Led by Nora Furst, Partner at West Bev Consulting and the Regional & Category Ambassador for the 2025 Bartender Spirits Awards. Her deep knowledge of the on-trade sector ensures actionable advice tailored to your needs.

Who Should Attend? This webinar is designed for:

• Bar owners and operators
• Beverage directors and sommeliers
• Non-alcoholic beverage brand & their managers
• Marketing and sales professionals in the spirits industry

When and How to Join

Date: March 26, 2025, at 10:00 AM CST | RSVP NOW

Can’t make it live? No problem—registrants will receive access to the recording.

Non-alcoholic spirits are reshaping the beverage industry. Don’t miss this opportunity to gain valuable insights, understand market demands, and ensure your brand stays competitive in this fast-growing category.

Be part of the conversation and take the next step in driving innovation and excellence in non-alcoholic spirits!