What's fashion new year's resolution?
- It's the year of Pink
Pantone had declared a shade of green called Greenary will be 2017’s hottest. But honestly, green looks good on about 4% of the population.
Instead, this year will be defined by shades of pink. Sure it’s not a color coming from left field, but it will be the leading commercial palette of the year. From Miami blasts of flamingo to the girlish tones of blush and nude. Solange digs it. Chloé and Chanel endorse it. Topshop will be retailing it.
2. Sustainable
Mass market fashion has spent the last ten years getting faster and cheaper. Meanwhile, newer retailers are educating you on the journey and true cost of their products, as well as the damage prevented through ethical creation.
Conscious group of customers are growing in number and 2017 will be the year when every retailer should question how they’re going to fulfill the opposing pressures of newness and sustainability. Is the answer in recycling or recycled materials? Can it be found in season agnostic, multi-purpose apparel? And is there really a space for big retailers like Zara or H&M to enter this game? The next twelve months need to present some of the answers, if not all.
3. Go out to the street
This may come as a bit of surprise but this year, sportswear is getting knocked from its pedestal by its edgier, less try-hard cousin: streetwear. I'm talking skate and active brands with limited runs, in-the-know social campaigns and hyper relevant collaborations. There will be move on products as fast as the wifi allows, I'm telling you.
On a product level expect more of those simple, functional garments – the sweaters, hoodies, logo’d tees, denim, bombers and caps – but with a looser silhouette, urban prints and a cooler palette. Swot up because these themes move fast.
Bookmark sites like Hypebeast and High Snobiety and keep your eyes trained for movement across Instagram and Snapchat, that’s were it happens. Brands you should be following this year include Palace, Off White, Supreme, Kith, Brain Dead, Fear of God and Bape.
4. Statement sleeves
In 2016, off-shoulder dresses were top of the list in women’s best performing trends. Along with flounces and Bardot styles, they got you warmed up to what’s going to be an even bigger year for sleeve shapes. Leg ‘o’ mutton, bishop, flared, bell, extra-long, puffed, frill-lined even mameluke, you’d better revise them, so heavily featured as they were on the Spring 2017 runways.
This comes as part of a wider trend towards frivolity. The perpetuating 80s them will dominate this year (yes, again), minaudière, velvet shoes, extravagant metallic fabrics and embroidered denim.
Call it escapism? Either way, after seasons of body-con followed by cut-outs, these overblown sleeve shapes feel fresh – or at least reference historic shapes from way, way back in the reference books.
Read more at: milaloulou.com