Video Tip: Open with a WOW
Rob Eppolito
My Vision: To empower every person to be a great communicator through the power of video.
If you're using video to share your message, be sure the BEGINNING of the video is captivating. Example: This is a video tour, but rather than starting with "This is a tour..." I asked the employee to state what he likes best about CAP, and then state "I'm going to take you on a tour." The result is the viewer immediately gets the REAL message about what CAP is all about.
"Wow" moments are defined as the scenes of a video that makes the viewer say "Wow " (obviously) but there are other variations too. If the viewer laughs, feels emotional, if it makes the viewer smile, etc. these are the "wows" or peaks of a video. It's challenging, if not impossible, to make every second of your video have the wow effect, but don't get that confused with boring. A well produced video will have peaks and valleys, it will be informative, captivating and it will connect with your target market on an emotional level.
翻译：
Empowering organizations, professionals and leaders for unprecedented success through personalized coaching and strategic training, challenging potential and propelling success beyond expectations.
6yDitto, as Wanda says...
Texas Master Naturalist, Texas Water Specialist, Budding Homesteader, & Bucket List Slayer
6yHey, Rob. For me the video was unavailable.