Tariffs, AI & The Peanut Butter Approach
Revenue Management Labs
Helping companies develop and execute practical pricing solutions to maximize long-term revenue and profitability.
As we move deeper into 2025, pricing strategy continues to evolve in response to trade policies, technological advances, and shifting market dynamics. This month, we’re taking a closer look at two dominant themes: the impact of tariffs on global supply chains and AI’s role in pricing.
While tariffs are already causing ripple effects, companies should avoid a one-size-fits-all approach, often called the peanut butter strategy, and instead adopt a targeted pricing strategy that adapts to market realities.
2025 Tariff Pricing Guide - What You Need to Know
The global trade landscape is shifting, and businesses must be proactive, not reactive when it comes to pricing. With tariffs affecting supply chains, sourcing costs, and competitive positioning, having a well-informed pricing strategy is essential. Our 2025 Tariff Pricing Guide provides actionable insights to help you navigate shifting regulations and adjust pricing strategies.
🎧 Now Streaming: The Pricing Guys Podcast
Featured Article: The Impact of AI on Pricing
AI-powered pricing is giving businesses an edge by analyzing market trends, predicting demand, and adjusting prices dynamically. Companies that integrate AI into their pricing strategy are seeing improved efficiency and higher profitability.
Our latest article on AI in pricing explores what’s working, what’s not, and how businesses should prepare for what’s next.
Have You Checked Our 2025 Pricing Scorecard?
Our 2025 Pricing Scorecard compiles insights from 385 senior leaders, uncovering the pricing strategies that top-performing companies leveraged in 2024 and how they’re gearing up for success in 2025.
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