Sweating the Small Stuff: How to Identify Micro Conversions

For big companies trying to boost digital engagement, it’s helpful to remember that knowing your conversion rate does nothing in and of itself to increase it. It’s sort of like hitting the “refresh” button on your Facebook page and expecting to get more likes -- instead, you’ve got to find out what factors are driving those likes and tweak your strategy to drive even more of them.

It turns out that plenty of important KPIs are actually factors that contribute to the ones you’re already using. Instead of just wondering why more people aren’t buying from your online store, a look at your cart abandonment  rate might tell you exactly what’s stopping them. It’s the more indirect factors like these, called micro conversions, that should inform your digital strategy.

Read more at centricdigital.com