Supercharge Your Retail

It has been a year of exciting developments at Imersive. This post is an update on where we are with our product journey, traction and how brands have benefited from our solutions.

3D Virtual Stores

9 months ago, we launched our Shopify App - the 3D XR Store. This empowers any Shopify merchant to install our app to build an immersive 3D virtual store to elevate their online experience. If you are not on Shopify, don't worry; We got your back! Our solution is web-based and can integrate with any commerce backend. We will have your 3D Virtual Store up and running in two (2) to four (4) weeks. Did you know that Amazon launched their 3D virtual store for the 2024 holiday season? If you were looking for a sign of the retail industry adopting 3D and immersive storytelling, this is it.

Our 3D Virtual Stores can be built at a fraction of what a physical store costs and offers an immersive experience like no other 2D website. It is built on the web and works on phones, tablets, laptops/desktops, VR/XR devices (including the Meta Quest, Apple Vision Pro and other headsets). We even offer free 3D templates for startup D2C brands, if you are budget-constrained!

We have brands from fashion retail, jewellery, footwear, home/furnishings/interiors and other segments that have deployed our 3D Virtual Store in the past 9 months. They have brought us use cases ranging from immersive retail that sold out 40% of a collection as pre-orders made exclusively through the virtual store to a fashion apparel manufacturer going the franchising route by using a 3D virtual store to get franchisee leads. We have been humbled and thrilled at all the use cases our customers have educated us on.

You can learn more about our 3D Virtual Store solution by clicking on the embedded link below.

AI Sizing for Fashion

In May 2024, we soft launched our AI Sizing solution at the All You Can Street Festival in Mumbai to a phenomenal response. The past several months we have been working closely with Fashion Retail brands in solving one of the industry's toughest problems - product returns. We know from our own analysis, industry studies and conversation with brands that product returns have a negative impact on the brand reputation and current solutions do not address the customer friction points adequately. Ultimately, we want to give the consumer, confidence in their purchase.

That is exactly what our AI Sizing for Fashion does. From a 10 second video of the shopper, we predict 16 different 3D body measurements (to less than 5mm error at a single measurement level). We also build a machine learning model that maps 3D human body measurements to the size charts of the various products within the brand.

This helps a shopper to automatically get an AI-powered size recommendation (~95% accuracy for ready to wear brands) whenever they visit a brand's website. This is frictionless, fast checkout powered by Imersive's AI Sizing for Fashion.

Want to learn more about Imersive's AI Sizing for Fashion? Click on the embedded link below.

Gen AI Photoshoot

If you are a retail brand, one of the most critical aspects of launching products and collections is building your e-commerce catalog. This involves product photography and lifestyle renders and for a brand with hundreds or thousands of unique products, this is a huge challenge. It takes a lot of effort, time and money to create product/lifestyle photographs. We found this to be a challenge faced by many of our brand clients.

So, we set out to solve this problem using Generative AI.

We are happy to report that our Gen AI Photoshoots can create photorealistic product images with high fidelity. Our AI-powered workflow helps us cut down the time it takes to render product images and lifestyle renders. We are working with a few category leaders in Fashion Retail and Home/Furniture/Interiors segments and have seen great initial success.

You may be interested to know that Mango, a European leader in fashion and lifestyle used generative AI to create a campaign for its Teen Line earlier in July this year. (DISCLAIMER: We are not associated with Mango's campaign). This is a pioneering demonstration of how generative AI can be used in product marketing and Imersive today has the technology and expertise to help brands around the world with their AI product/lifestyle photography needs.

If you are interested in trying out this technology to see how it can accelerate your product launches, please click on the embedded link below and fill out a demo request.

This is just a quick update on our latest products that will help supercharge your retail. Bring 3D immersive experiences, accelerate your e-commerce launches, increase order conversion, reduce product returns and ultimately delight your customers.

Imersive is re-imagining shopping, improving customer experiences, both online and offline. Join us in this journey and elevate your brand. You can contact me, Mohammed Shafi or Roshan Raju or write to hello@imersive.io with your requirements and we will be happy to help you in your immersive commerce journey.