This Summer, I’m Saying ‘Let’s Go There’
It started as an idea—a way for the collective U.S. travel industry to encourage Americans to keep their travel flame lit and to dream of “one day.” Plan a trip, we said, even if you are not yet ready to pack your bags.
Now, saying “Let’s Go There” is a reality for many Americans. Cases have plummeted, the U.S. vaccine rollout is a phenomenal success and cities in every region of the country have begun to or made plans to roll back pandemic-related restrictions. The time to take a trip is now. On May 17, Let’s Go There launched the final phase of its initiative to inspire Americans to not just plan a trip, but to start traveling now.
I’m certainly ready to explore more of this great country, and I bet you’re ready to do the same.
There is just so much that we have missed in the last year: traveling with friends and family, attending in-person meetings and events, forming connections and making memories—the things you can’t do from behind a screen.
I’m not the only one eager to get back out there. According to an April Harris Poll survey, 77% of Americans plan on traveling this summer. In fact, two-thirds of Americans have some sort of travel planned (36%) or booked (30%).
While many of us may be dreaming about our next vacation, we need to ensure that we are taking the crucial step of actually booking and taking a trip in the U.S. Prior to the pandemic, travel generated $2.6 trillion in economic output and supported 16.7 million American jobs. A resurgence in travel demand, along with other measures to restore international inbound travel and professional meetings and events, is vital to America’s economic recovery.
Let’s Go There has a new industry toolkit to inspire your customers and followers to plan and book travel, including social media graphics, social media posts, copy for a CEO thought-leadership piece, an editorial calendar and more.
I am so proud of this initiative and of how far our industry has come since the darker days of the pandemic. I hope all my friends and colleagues will also say “Let’s Go There.”
I can’t wait to see you out there!
Well said Roger. Thank you for your amazing leadership and support these years.
CEO, President, General Manager. Global leader with health care, SaaS, payment systems, & association management experience
3yVery excited to get back on the road and create new memories
Mechanical and Electrical Maintenance Officer
3yAnd hopefully we can travel from the UK as well. I have 2 holidays booked for the summer to the US!
Principal at Appia Hospitality Advisors LLC
3yLiving in a country the size of a continent, there is certainly no shortage of options for travel within the borders. Roger Dow, this is a great incentive for all who can to get out there and explore. Doing so will be a win-win for travelers who have waited patiently for this moment as well as for the thousands of men and women who work in all aspects of the travel, hospitality and related sectors.
Experience matters. Industry leader. Track record of achieving exceptional results even in the most challenging situations. Awarded "Top 25 Extraordinary Minds" by HSMAI.
3yThank you for your tireless commitment to our travel industry! You are an inspiration!