Startup Playbook
Ep031 – Anthony Johnston (Head of Ogilvy Ventures) on connecting startups and corporates - http://startupplaybook.co/2017/01/ep031-anthony-johnston-ogilvy-startups-corporates/
To view or add a comment, sign in
More articles by Anthony Johnston
-
Why corporates can't find the right startupsFeb 1, 2023
Why corporates can't find the right startups
(spoiler, it's the data) One of the challenges is that many corporations don’t have a systematic process for scouting…
9
-
Key strategic outcomes for corporates working with scaleupsJan 31, 2022
Key strategic outcomes for corporates working with scaleups
When we’re in the early days of talking to a corporate, one of the key discussions is around finding the key strategic…
19
1 Comment -
9 ways a corporate can avoid innovation failureDec 10, 2021
9 ways a corporate can avoid innovation failure
Corporates are increasingly looking to partner with scaling businesses as part of an innovation agenda, or implementing…
2
-
How corporates are innovatingOct 13, 2021
How corporates are innovating
Our first Linkedin Newsletter! Why? Because innovation in corporates is hard. For scaling businesses finding corporates…
6
-
Procurement is holding back startupsJun 22, 2021
Procurement is holding back startups
As businesses globally emerge out of a tough COVID period some research we conducted recently points to a few…
15
2 Comments -
Ideas for RecoveryApr 28, 2020
Ideas for Recovery
(moving beyond #fixingproblems to #BeyondCOVID) The first priority for every organisation so far this year has rightly…
22
1 Comment -
Platform embraces maturing start-upsApr 29, 2019
Platform embraces maturing start-ups
The Australian, 4/23/2019 SUPRATIM ADHIKARI CoVentured, a platform that helps companies connect and collaborate with…
10
-
Where to for incubators in 2016?Jan 25, 2016
Where to for incubators in 2016?
Where to for incubators in 2016? (I’m going to use Incubator here as a fits-all term for incubators/hubs/accelerators…
23
18 Comments -
Diversification needs to become the new business-as-usual.Jan 18, 2016
Diversification needs to become the new business-as-usual.
Ad agencies have been undergoing disruption for a number of years; innovation and diversification is a normal and…
12
4 Comments
Insights from the community
-
Venture CapitalWhat are some strategies for negotiating a board seat in a startup?
-
Venture CapitalWhat negotiation tactics do startup founders use to secure funding from VCs?
-
FundraisingHow can you create urgency when pitching to angel investors and VCs?
-
Venture CapitalHow can you uphold VC firm values when working with diverse startups?
-
Venture CapitalHow can you negotiate more effectively as a later-stage startup?
-
Venture CapitalWhen is the best time to negotiate with a startup?
-
Startup DevelopmentHow do you get investors and stakeholders interested in your startup idea?
-
Venture CapitalWhat challenges do startups face when pitching to venture capitalists?
-
Corporate DevelopmentHow do you pitch your startup to angel investors and VCs?
-
Venture CapitalWhat are the big ideas to keep in mind during VC negotiation?
Others also viewed
-
Funding stages from startups to IPOs
Gary E. Miller 6y -
Economic Moats: Notes For Early-Stage Technology Startups (6 Blog Posts + A Presentation)
Brian Laung Aoaeh, CFA 8y -
Ashley Talks 2 - On Hong Kong Startups and the Magic of Thinking Big
Ashley Dudarenok 艾熙丽 8y -
What I've learnt from judging SXSW Startups.
Raymond Chin 6y -
How to Secure Startup Funding: A Step-by-Step Guide for Founders
ParsBEM Consultants Pvt Ltd - Startup Funding and Acceleration 2w -
Startup Pitch Story l Signaling Theories
Mrityunjay Singh 2y -
Craig's startup investment terms "traffic light"
Craig Bristol Dixon 7y -
When do You Need a Non-Disclosure Agreement in Your Startup?
Patrick Henry 8y -
Simon Rothman @Greylock Partners on Building Startups post 2016.
Nilesh Thorve 9y -
Enterprise / Startup Partnerships in Highly-Regulated Industries
Michael Goldstein 8y
Global Business Development Leader I Growth Driver I Partnership and Alliance Builder I Value Creator I Innovation Catalyst I Transformation Strategist
8yGreat insight into Ogilvy's approach to working with Founders and Corporate clients. Corporates have scale but lack agility. Startups have agility, but they’re looking for scale. While Subscription Video on Demand (SVOD) services continue to disrupt the traditional video entertainment sector in major markets worldwide, the launch of PADLOKT demonstrates Ogilvy Ventures’ strategic and innovative capacity. Exciting times for Founders that have the benefit of working with Ogilvy Ventures!