Spreetail Monthly April 2025 Edition
Spreetail Named in List of Top 10 Most Innovative Companies
Spreetail has been named one of Fast Company’s Most Innovative Companies of 2025 in logistics!
This recognition highlights our game-changing approach to ecommerce fulfillment—helping brands scale faster, reach customers more efficiently, and win across major online marketplaces. By combining strategic inventory placement, rapid fulfillment, and deep marketplace expertise, we’re redefining what’s possible in ecommerce logistics. Innovation is in our DNA, and every day, we push the boundaries to help brands grow and thrive. This honor is a testament to the dedication, creativity, and hard work of our team, as well as the trust our partners place in us.
Learn more about Spreetail’s win and see other companies that made the list in the Fast Company article.
Save to Your Wish List: Monthly Must-Reads from Josh Ketter
I was reminded of the power of tactical empathy, ensuring we are great listeners and truly understand the other sides pain points and motivations. Second, not being afraid to name something, “label it” (I.e “it seems like you are feeling X”, as this provides the opportunity for greater clarity on both sides. And lastly, the power of “getting to a no”, we shouldn’t be afraid of hearing 'no'.
Expert Interviews: Amazon Advertising with Joon Choi - Senior Vice President, Xnurta
1.How do you ensure your advertising dollars are making a real impact without cannibalizing your own efforts? How are you leveraging AMC or other data sources to answer these questions and build confidence in your strategy?
Incrementality has always been a key question in advertising—everyone wants to measure it, but no one has perfected the calculation. The first thing I ask is, how do you define incrementality? because it varies for everyone. At its core, it's about determining whether certain sales would have happened without a specific action.
If someone asked me to calculate incrementality today, I’d say we’re not quite there yet. However, AMC is the closest tool we have to get us there. One of the most valuable aspects of AMC is its ability to provide insights through new-to-brand metrics, which many advertisers are increasingly prioritizing. That said, these metrics don’t apply universally. They’re more relevant for brands with frequent purchase cycles rather than high-ticket, infrequent purchases—like TVs, for example.
The key to leveraging AMC for incrementality lies in clearly defining what you want to measure and using the platform's analytical capabilities to get as close as possible. When asked if we can fully calculate incrementality, my response is always: We’re not there yet, but AMC is bringing us closer.
What makes AMC so powerful is that it's essentially a blank canvas. The data is there, and you can pull whatever you need. But the real advantage goes to those who think creatively about how to use it. The most successful advertisers will be the ones who approach AMC in unique, strategic ways that others haven’t considered yet. This competitive edge will set apart the brands and agencies that maximize AMC’s potential from those still playing catch-up.
2. How do you turn audience behaviors into tactical campaign strategies and then do that in a way that's repeatable and scalable to create a functioning system?
The biggest challenge with AMC is the technical barrier, which Amazon is actively working to lower with no-code solutions. However, truly optimizing AMC requires deeper data analysis, and without a no-code tool it becomes difficult. Most marketers don’t know Sequel, let alone Amazon’s version, which has slight but important differences.
Step one is ensuring your team has the right tools to access and analyze data beyond Amazon’s native console. The next step is focusing on granular, specific use cases that drive meaningful impact. Many organizations don’t have the experience or bandwidth to spend days learning AMC from scratch, so it’s crucial to lean on experts who are already leveraging it effectively.
For example, one fundamental use case is LTV (Lifetime Value) analysis, particularly for CPG (consumer packaged goods) brands. Another powerful model is cross-product association, which reveals how customers interact with hero ASINs. This analysis shows what products are frequently bought together, what higher-priced items customers purchase after visiting a hero ASIN, and how brands can refine their upsell or bundling strategies.
One brand used this model to maximize Prime Day performance, aiming to increase average order value (AOV) by 15% over those two days—a period worth an entire month’s revenue for them. By analyzing AMC data, they discovered product associations they hadn’t previously identified, bundled those items strategically, and came close to achieving their 15% AOV increase. That insight alone drove a significant bottom-line impact.
Once brands establish a foundational layer of data access and see tangible results from low-lift, high-impact use cases, AMC becomes a test-and-learn environment, unlocking even greater opportunities for optimization.
3. We learn a lot about things when we win, but we learn even more when we lose. Where have you seen brands stumble or, what obvious mistakes should be avoided?
A common pitfall we see with AMC is that some advertisers expect it to be a one-stop solution for all their challenges. They come in with the belief that AMC will solve everything, but in trying to do everything, they end up accomplishing nothing.
While AMC provides access to a wealth of reports, many users don’t know how to extract actionable insights. They get excited, pull a ‘Path to Conversion’ report, and then hit a wall—unsure of what to do next. After investing time and resources into generating reports on multi-touch attribution and other metrics, they often fail to connect those insights back to campaign performance, which is ultimately what matters most.
For those new to AMC, the best approach is to start with a clear objective. You don’t need to do everything at once. Identify a single problem, choose one report that aligns with that goal, and work backward from there. What often happens is that one insight sparks new ideas, leading to ongoing testing and learning.
All that to say, the biggest mistake at this point is simply not using AMC at all. There are still many brands that haven’t even set up an instance, and they’re missing out on a major competitive advantage. As more advertisers get tactical it’s becoming clear that success comes from taking a step-by-step approach, rather than trying to boil the ocean all at once.
4. Any final takeaways that you'd want brands and ecommerce marketers to keep in mind to start applying?
When it comes to AI and AMC in retail media, the most important mindset is a commitment to testing and learning. These are exponential technologies that are rapidly transforming advertising, and if you’re not at least experimenting with them, you’re likely falling behind.
We've seen firsthand how brands that actively test, iterate, and adapt with AI and AMC achieve compelling results. Many of these brands initially stuck to their traditional methods, believing they were already optimized. However, as they faced year-over-year revenue targets with little to no increase in marketing budgets, they needed a new approach. By leveraging AI and AMC, they uncovered new efficiencies in targeting and campaign performance, unlocking growth they hadn’t thought possible.
My biggest advice? Stay curious. Test, learn, and adapt. Even small experiments can lead to game-changing insights.
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Add-to-Cart: Spreetail Resources to Check Out
How to Conquer the Tools & Home Improvement Category
Tools and home improvement categories are one of the most profitable industries on Amazon. With such rapid growth and increasing competition, brands must refine their strategies to stay ahead. In this article, we collaborate with Spreetail channel experts to explore how brands can strengthen their presence, optimize advertising, and fine-tune content to drive success.
Expanding Your Brand: A Guide to Selling on Marketplaces
With marketplaces continuing to evolve, brands that haven’t yet expanded into online platforms may be missing out on critical growth opportunities. Whether you’re looking to establish your presence or scale further, understanding the advantages of selling on marketplaces can help you unlock new revenue streams and future-proof your business.
The Ultimate Guide to Amazon A+ Content
Amazon A+ is a premium content feature available to brand-registered sellers that allows them to enhance their product detail pages with rich media elements. A+ Content provides a more interactive and engaging shopping experience, helping brands showcase their story and highlight key product features. But A+ Content offers far more than just a visually appealing layout.
Customer Experience and Marketplace Optimization
Since the earliest days of retail, merchants have mastered the art of drawing customers in, keeping them engaged, and encouraging them to buy more. But as retail increasingly shifts online, the question remains: What does the future of customer psychology look like in ecommerce?
The Industry Scoop: Need-to-Know Ecommerce News
Target Plans to Grow its Coveted Third-Party Marketplace
In Target’s fourth-quarter earnings call March 4, the company’s executives laid out plans to grow its third-party marketplace, Target Plus, from more than $1 billion in gross merchandise value to more than $5 billion within five years.
Walmart Wants to Win Over Consumers with Gamified Shopping
The retailer plans to launch Walmart Unlimited, a three-part miniseries that features the entrepreneurs behind its products. Launched last month on Spatial, the game includes full commerce integration that enables in-app purchases.
Amazon Launches in Ireland as Expansion Strategy Evolves
Amazon launched in Ireland on March 18th, marking its 23rd global marketplace and 11th in Europe. It follows the launch of South Africa in 2024, returning to an annual marketplace expansion cadence after not opening any new markets in 2023.
TikTok Shop Steps Up European Expansion
TikTok Shop is rapidly expanding into Europe while facing existential uncertainty in the United States. The platform is now hiring for nearly 100 TikTok Shop-specific roles across Europe, focusing on countries like Germany, France, Spain, and Italy.
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