Sid Patel on Tariffs, Global Drinks Trade, and What USA Trade Tasting Will Deliver in 2025
Beverage Trade Network
Beverage Trade Network (BTN) is a global media and B2B networking platform.
With ongoing geopolitical shifts, trade policy tensions, and the return of Trump-era tariffs potentially disrupting global beverage flows, the USA Trade Tasting (USATT) in Chicago on May 20, 2025, arrives at a pivotal moment.
We spoke with Sid Patel, CEO of Beverage Trade Network and Founder of USA Trade Tasting , about how the event is positioning itself as a solution-focused platform for navigating uncertainty and driving business resilience.
Why are tariffs such a key focus this year?
Sid Patel: Because they're back—and they're biting. The return of Trump-era tariffs has created a ripple effect across the global drinks supply chain. For producers, the cost of doing business in the U.S. has increased overnight. Distributors and retailers are feeling the impact through delayed shipments, higher prices, and reduced availability.
At USATT 2025, we’re focused on real solutions—whether that’s rethinking sourcing, improving domestic bottling strategies, or diversifying routes to market.
What strategies will be discussed for businesses facing tariff challenges?
Sid Patel: This year’s conference is all about resilience. We’re bringing in importers and distributors who’ve navigated turbulent markets before—through private label pivots, co-packing partnerships, or sourcing from tariff-free zones.
Attendees will learn:
It’s not just about reacting—it’s about rethinking the business model.
How does USATT support brands entering the U.S. despite tariff challenges?
Sid Patel: The U.S. remains the biggest and most lucrative market—tariffs or not. USATT provides direct access to U.S.-based distributors, importers, and on-premise buyers through:
For new brands, there’s an advantage—they can start fresh without legacy pricing constraints. Established brands face tougher challenges in maintaining shelf placements and consumer buy-in.
What are the big conversations you're expecting on the trade show floor this year?
Sid Patel: Expect these hot topics on the trade show floor:
Must-Attend Panels:
Importers & Distributors Panel (Moderated by Sid Patel) :
Featuring:
Bar Managers Panel – "Cocktail Culture: Shaping the Future of Bars and Mixology"
Restaurant Buyers Panel – "The New Beverage Profit Playbook for 2025"
What’s the core takeaway for the industry this year?
Sid Patel: The challenges are real—but opportunities exist for those who adapt. This isn’t a doom-and-gloom event; it’s a strategy summit.
Winners in this market will be those who evolve quickly. We’re bringing them to Chicago to share their playbooks.
Eventually, the market will stabilize—but until then, keep leads active and business development strong. Sales fix everything.
Finally, what’s your advice to brands wondering if now is the right time to invest in the U.S. market?
Sid Patel: If you wait for the perfect moment, you'll miss the market. The brands that are winning are the ones adapting now—whether through private label, contract manufacturing, or smart pricing.
USATT is the place to learn how, meet the right people, and make it happen.
To join Sid Patel and over 100 buyers, importers, and producers at USATT Chicago on May 20, 2025, visit www.usatradetasting.com.
You can see the current conference agenda here that reflects the current situation we are in.