Seven Easy Ways to Use Location as a Service

There's a lot changing in retail - the Connected Consumer, Internet of Things and improving Omni-Channel options. Rapid change in consumer behavior is constant. It effects every aspect of how content and information is consumed and the expectations of customer on the services they receive. Consequential change is forcing retailers to revisit business and decision-making strategies.

Every one of the six different devices the average US adult uses to connect to the Internet is a sensor, with location information telling us what they are doing, where and providing a geographic frame of reference to understand these customers in the context of their neighbors and other shoppers.

If retailers want to maximize their insights from these interaction the want make better use of location analytics delivered as a service. Each one of these customer interactions can be enriched with a wealth of other data about the customer, where they are and their expectations and behaviors. Individual transactions become touch points along a journey to purchase, and new patterns emerge from oceans of data—islands of concrete value and understanding that grow and interconnect, linking silos and breaking down barriers.

If you want to know more you can download this whitepaper this http://arcg.is/1mpT4vB