QBR In Translation and Localization: Why Do You Need It and How Does It Help You Track Your KPIs

The world of translation and localization is heavily fragmented: services are specific and vastly different processes and solutions are applied depending on the individual requirements and goals and every client (or even every project) can have its highly specific KPIs. At the same time, traditional ROI measurements simply do not work because translation and localization do not generate revenue. They are tools that enable revenue generation.

However, this does not mean that their effects cannot be measured or assessed. One of the ways that may help with this is running a Quarterly Business Review.

What is a Quarterly Business Review?

QBR is a meeting between the services provider (us) and the client (you) on a quarterly basis where the data on the business collaboration is presented in the form of a report and discussed. It is the point where we present what we have done for you over a specific period and what we can do to support your business operations in the future.

In the context of the language industry, this report usually includes the volumes of translated/localized words, the overview of costs and the improvements made, overview of dedicated project teams, language pairs and other relevant information, as well as any suggestions.

In short, they feature detailed breakdown of all translation/localization costs, helping you and your localization and marketing departments with your internal assessments of your localization efforts and justification of the expenses

Why do you need a QBR and how does it help you with the KPI tracking?

Customized solutions require customized tracking and analysis. With QBR, you get an invaluable insight into the language services rendered that can help you make better and more informed decisions regarding your current and future localization efforts on specific markets.

In addition, QBRs help you understand what types of language services you currently use and what (if any) additional language services you may need.

The value of QBR

QBR is an essential part of business collaboration. By using the data from the previous projects, it helps us see how the things can be maintained on the current satisfactory levels or improved in the future. It tells the story about our collaboration and mutual success and serves two invaluable purposes:

• It provides you with a deep insight into your localization efforts, costs, savings and quality assurance;
• It helps us demonstrate our value and learn more about your expectations and requirements, helping us tailor our services accordingly.

In short, this is the way we do things at Ciklopea.