The power of Hashtags !

When it comes to social media marketing, hashtags are an excellent technique to increase views, likes, and shares. The hashtag, formerly known as the pound symbol (#), is a way of making our information discoverable to a captive audience.

Hashtags were popularized on Twitter, but they have now spread to other social media sites such as Facebook, Instagram, LinkedIn. Mastering the hashtag provides us with a strong approach to engaging our audience and boosting our social influence at no expense other than the time it takes to do research and monitor trends.

At the very start of 2020, I entered into the Social Media team of SNS Institutions. I was always fascinated and eager, and I was excitedly preparing to launch an all-new website design and design daily social media posts. I wanted our daily posts to be easy to find because I wanted people to find our institutions on the social media that I was designing. 

After much research, I came to know about the importance of hashtags. While it may appear straightforward to place a hashtag in front of your phrase, there is some additional essential information to be aware of when attempting to be discovered using hashtags. We at our institutions use #SNSInstitutions, #SNSDesignThinkers, #DesignThinking. The purpose of utilizing hashtags on social media is to inform a follower/user and an algorithm that our content is related to a certain topic or category. Finally, it allows users to quickly identify comparable materials across platforms, increasing the likelihood that our work will be discovered by a larger audience.