The Picklist ☕️ Summer ‘25 Release, Big Certification Changes, and Salesforce Stock Down

Every Monday, we’ll be delivering our top headlines – highlights from the previous week for you to enjoy with a cup of coffee! 

Huge Changes to Salesforce Certifications: Here’s What You Need to Know

Say goodbye to WebAssessor, as all Salesforce certifications will be managed through Trailhead Academy starting at the end of July.

From July 21st, all certification activity – including Tableau and Accredited Professional – will be managed through Trailhead Academy, which means one login, one dashboard, and one place to manage every part of your certification journey.

Here’s what you need to know now:

• July 6, 2025, is the last day to take Tableau exams in the current system.
• Make sure the email on your Trailblazer profile matches the email used in Webassessor or your Tableau account.
• Create a Trailblazer profile if you do not already have one, and ensure you use the same email linked to your current certification account.
• Any exams booked for after July 13, 2025 will need to be rescheduled on Trailhead Academy once live.

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Everything You Need to Know About the Salesforce Summer ‘25 Release

Salesforce’s Summer ‘25 release is right around the corner, and the top features that you need to be excited about are aplenty, whether you’re an admin, developer, or anything else!

Check out these posts here for more details:

• 13 Hottest Salesforce Summer 25' Features for Admins
• 8 Salesforce Summer 25' Updates for Developers
• 10 New Salesforce Flow Features in Summer 25'
• Sales Cloud Top Salesforce Summer 25' Features
• Service Cloud Top Salesforce Summer 25' Features

A message from Salesforce

Your agents are only as smart as your data.

Strengthen your data resilience by decluttering your Salesforce org, automating backups for faster recovery, and implementing governance practices that ensure long-term scalability and success.

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Salesforce Stock Downgraded: Is Agentforce Distracting Salesforce’s Core Business?

Despite all the Agentforce hype, Salesforce saw their stock drop by 4.3% earlier this week following a negative rating from Wall Street investment bank D.A. Davidson.

The firm believes that the CRM giant’s current focus on artificial intelligence is leaving their core platform neglected and that their all-in focus on Agentforce is currently “premature”, and has moved the stock rating from “neutral” to “underperform”.

Ultimately, Agentforce adoption has been slow. Its pricing has been cited as confusing, and the number of deals completed so far is questionable. There also isn’t enough guidance for people looking to get started. It’s evident that Salesforce have a long way to go even now with this initiative. 

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Why Even Senior Salesforce Professionals Are Struggling To Find Work (And How to Overcome This) 

The Salesforce job market is turbulent for everyone at the moment, including senior Salesforce professionals. In fact, some are describing the market as “the worst it has ever been”.

Here is the top advice for senior professionals, both in work and not:

• Stand out with a specialism: Specializing and having a niche is key to standing out in a competitive market.
• Know your worth: Salaries can be hit and miss in the ecosystem, especially for different sectors and roles. That’s why it’s so important to “shop around” and search for salaries that reflect your expertise and position.
• Use your network (even if you’re not LinkedIn famous): It really is who you know, not what you know. Your network will be key to finding new opportunities, working with new people/companies, and opening up doors to explore new projects. 

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Here’s Why Your Salesforce Implementations Are Failing

So, your Salesforce implementations are failing. Things are going wrong, your stakeholders are putting pressure on you, and your customers are left frustrated. Something needs to change, and fast.

If these sound like familiar problems, then this guide, highlighting common implementation pitfalls and solutions, is for you. Issues like inadequate stakeholder engagement, poor data quality, and ignoring change management are all common issues faced by many partners, but they really don’t have to be! 

Change the way you approach Salesforce implementations today, saving hours (and a lot of headaches!) for both yourself and your customers.  

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