OpenAI Updates ChatGPT Search with Custom Shopping Tools

ChatGPT Search now offers a streamlined shopping experience—integrating product images, pricing, reviews, and direct buy links directly into your search results, all with independently selected (non-ad) results. Here’s what you need to know:

What Is ChatGPT Search?

Initially launched as a way to blend large-language models with live web results, ChatGPT Search gives you concise, cited answers in conversational form. Search has become one of its most popular & fastest growing features, with over 1 billion web searches just in the past week.

Shopping, Simplified

The latest shopping improvements for ChatGPT Search began rolling out on April 28, 2025, to Free, Plus, Pro, incl logged-out users worldwide. These include:

• Product Images: See what you’re getting at a glance
• Pricing & Reviews: Compare options without leaving the conversation
• Direct Buy Links: One tap takes you to the retailer’s site

OpenAI stresses that these are organic results, not ads, chosen independently by the model based on structured metadata.

How It Works

1. Open ChatGPT in your browser or app.
2. Type your query—for example, “Show me the top-rated wireless earbuds under $100.”
3. Scroll through the product cards, view reviews, and click “Buy” to complete your purchase.

No extra integrations, no hidden fees—just a shopping experience embedded into the same interface you use for research, brainstorming, and coding help.

Personal Perspective

From my perspective, this is an intriguing new tool that I’ll definitely give a try—having product options, images, and buy links appear right in ChatGPT Search is impressively convenient. At the same time, I’ll still lean on my own custom searches to ensure I find the absolute best product for my needs. Give it a try and learn know how these new features shape your shopping routine!