Omnichannel Data

Today, I'd like to talk about Omnichannel Data, which is specifically for business that wants to go an extra mile than multichannel data. Rather than simply collecting siloed data and looking at it channel-by-channel, an omnichannel approach seeks a holistic view.

Omnichannel data refers to the collection, integration, and analysis of information gathered from various channels and touchpoints in a customer's journey. This includes data from online platforms, mobile apps, social media interactions, in-store purchases, customer service interactions, and more.

This is used not just for current behaviors but also for predicting future purchasing patterns and preferences. To be specific these recommendations can be used in upselling and cross-selling strategies.

What I mean, when I talk about holistic view, is to have a powerful data platform that provides elastic infrastructure, unlimited scale, and risk mitigation as single-source of truth. Without which it can be extremely difficult, as data is stored across dozens of websites, devices, ad platforms, social media platforms, and more in a variety of different formats. - Snowflake Data Cloud does that efficiently, explore more if it seems interesting!