Nextdoor ASO Audit Report

IOS

Nextdoor is among the leading neighborhoods in app stores today. With over a million people who have downloaded the app, Nextdoor has enjoyed a relatively high ranking in the App Store. In fact, Nextdoor, by the time of this writing, is rated to be the #1 app in the News category.

While Nextdoor has already accomplished things that other neighborhood apps haven’t achieved, there is still a way to maximize their app store visibility and therefore increase their chance of getting noticed. 

After all, the biggest room is the room for improvement. No matter how great Nextdoor might already be, they can still do something to reach the number 1 spot and not be overtaken by competitors.

In this ASO audit, let’s take a look at how Nextdoor can improve its keyword ranking in the most efficient way possible.

Keyword research

We did a quick keyword research for Nextdoor. We have shared the details at the end of this post. 

Looking at the research result, we can see that we are already ranking for some important keywords. Nevertheless, we have identified some great opportunities for us to take advantage of.

In this situation, ASO intelligence tools come in handy. These tools are effective in identifying popular keywords with the lowest competition. For example, in ShyftUp, we use Mobile Action to perform reliable keyword research.

Among the results we get is the term Search Score. Here’s a quick overview:

• The Search Score ranges from 5 to 100. The score represents the number of users who are searching for a specific keyword compared to other keyword options in the App Store and Google Play.
• To give you an example, one of the keywords with the highest ranking is the keyword, “Facebook.” It has a search score of 100.
• The lowest score is 5, which means no one is virtually searching for that keyword. Most keywords will never even see a score beyond 5.

Going back to the results that we got, here’s how Nextdoor’s ranking looks like:

• “Meet” keyword has a search score of 64, which we rank at no. 79.
• “News” keyword has a search score of 62, which we rank at no. 27.
• “Handyman” keyword has a search score of 38, which we rank at no. 17.
• “Sell clothes” keyword has a search score of 36, which we rank at no. 25.
• “Network” keyword has a search score of 36, which we rank at no. 81.
• “Nanny” keyword has a search score of 34, which we rank at no. 14.
• “People near me” keyword has a search score of 20, which we do not rank.

We also did research on competitor keywords. We got the following results:

• “Jodel” keyword has a search score of 49, which we do not rank.
• “Nabr network” keyword has a search score of 30, which we do not rank.
• “Oneroof” keyword has a search score of 27, which we do not rank.
• “Nabr” keyword has a search score of 18, which we do not rank.
• “Zingr” keyword has a search score of 16, which we do not rank.

The results show us that there is a lot of work to do. To ensure that we climb up the rankings, we should use these keywords in our metadata. 

Read more at ShyftUp's article.