Salesforce launched new Customer 360 innovations, which will equip businesses with strong automation and intelligence solutions to drive efficient growth and create personalized customer experiences at scale, allowing customers to accomplish more with less.
With difficult market conditions such as inflation, supply chain disruption, and workforce shortages, it is critical that businesses invest in technology that improves operational efficiencies and keeps employees productive while still providing the great experiences that today's customers have come to expect.
Companies in every sector can benefit from intelligence and automation technology. With these innovations, sales teams can use bots to answer customer questions and close deals faster. Benefits caseworkers can better serve constituents by automating the delivery of public services like healthcare and housing, previously a tedious and manual process.
Marketers can automate how they engage with customers across channels, enabling them to respond immediately to actions with relevant content. Customers calling into a contact center can get their requests solved instantly with AI powered bots, or routed to the appropriate channel based on their activity on the company’s website. And retailers can quickly deliver new digital promotions to shoppers and find the fastest way to get their product into the hands of customers.
Product Information
- Salesforce's Customer 360 platform provides end-to-end automation and sophisticated AI on a low-code, highly scalable platform that links data across sales, service, marketing, commerce, and more, allowing businesses to customize every contact and drive efficient growth.
Sales Cloud innovations help drive rep effectiveness
To complete transactions quickly, sales teams want technology to help them anticipate accurately and guarantee that every rep is productive and confident.
- With Einstein Bot for Sales, sales organizations can create more quality leads and expedite their pipelines digitally, allowing people to skip minutiae and focus on closing transactions quickly. The bot can handle client queries, link them to the appropriate representative through Slack, and automatically schedule meetings.
- Enablement, which delivers data-driven coaching to assist sales managers focus on strengthening the skills that matter most to fuel efficient growth, may help companies increase rep productivity. Enablement records accomplishment milestones and distributes training programmes in the flow of work, allowing reps to skill up quickly.
With data and automation, Service Cloud technologies promote greater client interaction
Service executives face a number of challenges, ranging from increased consumer expectations to workforce constraints. Intelligent automation and linked data may assist firms in lowering expenses while also providing compelling consumer experiences.
- Organizations may use real-time data from Support Cloud's next-generation Contact Center solution to provide proactive, customized service across any channel, at scale. A single agent desktop across all channels and AI-powered recommendations can help contact centers enhance agent productivity and efficiency.
- Pre-built service experiences enable businesses to deliver enhanced productivity and cost savings through automation. The Service Catalog enables businesses to automate common service requests, such as refunds or subscription plan changes, saving agents time and allowing clients to request services via a storefront-like experience. Flow Automation Packs also allow you to automate the life cycles of many jobs, such as managing issue tickets and client onboarding procedures.
Personalization and automated interaction in Marketing Cloud deliver ROI and cost savings
Marketers nowadays must offer consumer engagement on smaller budgets. New Marketing Cloud features provide real-time personalization and automatic interaction.
- With a more flexible and scalable API that enables new integrations with Salesforce's Customer Data Platform and external segmentation tools, Account Engagement API Enhancements enable B2B marketing and sales teams to work more effectively together to grow pipeline, drive efficiency, and reduce costs. Marketers can now create and share segments with CDP, use a richer set of account attributes for personalization, and activate engagement across channels using Salesforce and third-party platforms – for example, engaging freemium software users with a personalized enterprise software upgrade journey across video, email, and mobile.
Commerce Cloud technologies enable businesses to expand flexibility, profits, and customer experiences
In an increasingly digital environment, business executives need to develop strategies to boost relevance and generate efficient growth. To thrive, companies want a platform that is adaptable, quick, and customized.
- Retailers can use Commerce Cloud's new Composable Storefront to adopt a headless approach to commerce while outsourcing site hosting, security, and scalability management. The new storefront enables companies to swiftly design and offer flexible, unique commerce experiences to any device or application without the need for costly infrastructure, assisting online retailers in increasing conversions and basket sizes while driving down costs.
- The Store Associate software combines the digital and physical purchasing worlds by providing store staff with automated consumer insights and inventory levels, assisting in the transformation of the store into a fulfillment centre. Ship-from-store capabilities, Buy Online, Pickup In-Store, omnichannel inventory visibility, and tailored clienteling enable retailers to save costs, increase efficiency, and provide more personalized shopping experiences.
Salesforce can help customers in any business achieve faster ROI
Companies require technology designed particularly for their sector, whether for compliance, regulatory administration, or faster customer service. Salesforce enables organizations in every industry to move quicker by providing flexible and automated technology tailored to their specific requirements.
- Salesforce administrators may allow pre-built connection use cases directly in Salesforce that MuleSoft engineers configure and manage in Anypoint Platform using MuleSoft Direct for Industry Clouds, cutting deployment time from months to days.
- Flow for Industries is a set of automation technologies designed specifically for the manufacturing, health, and financial services industries that are currently bundled with the Manufacturing Cloud, Health Cloud, and Financial Services Cloud. Organizations may ease the creation and delivery of branded and automated experiences for enterprises in various industries by using click-based configuration and integration technologies.
- Governments must provide people with services on a faster and larger scale than ever before. Government caseworkers may serve residents more quickly by automating case intake and eligibility determination, digitizing case documentation, and leveraging data to drive better results using Composable Case Management for the Public Sector.
