Navigate Today's Public Sector – Pivoting Your Message

With policy changes, budget tightening, and evolving tech mandates, staying ahead is critical. We bring you the insights, trends, and events that matter most.

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Federal 

• The Federal Acquisition Regulation (FAR) 2.0 is currently top of mind, featuring shortened timelines for purchasing technology. A recent op-ed from senior officials at GSA, OPM, and FAS outlines the Trump administration’s vision. Check out the GovExec Speed Read for strategies on refining marketing messaging and establishing a foothold in the new buying cycle.

State and Local 

• On the State and Local front, hackers are “living off the land” (gaining access to a system using legitimate tools and technologies) and wreaking havoc on critical infrastructure operators.

Defense 

• DoD acquisition is shifting into high gear with a new executive order mandating Other Transaction Authorities (OTAs) and a culture of speed, flexibility, and prudent risk-taking to buy commercial tech and field prototypes faster than ever. Meanwhile, Trump’s Golden Dome missile-shield initiative isn’t reserved for entrenched primes; new entrants now have a real shot as the Pentagon breaks the old procurement mold.

What Federal IT Decision-Makers Are Thinking Right Now – and How It Should Shape Your B2G Marketing

Federal IT buyers aren’t cryptic. They want AI that works, efficiency without existential dread, modernization that won’t melt down, contractors who pack a punch, and webinars shorter than a coffee break.

Start speaking the language of your IT buyer.

• Don’t let uncertainty slow you down. Get tips for proactive messaging, thought leadership, and marketing plays that actually move the needle. Download the Agile Marketer’s Field Guide.

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