The most common reasons why your emails end up in the Spam folder

Hello everyone, a lot of people are wondering why their emails are ending up in spam folders. The reason why this occurs is actually quite simple, so let me explain. Businesses that send emails, whether they are marketing emails, cold emails, or transactional emails, may find that some of these emails end up in spam for a variety of reasons.

• Domain/IP/MailBox Reputation

The first of these reasons is the reputation of your domain, your IP address, and your mailbox. What does it mean actually reputation? Let’s think about it like a score of your performance of your IP, domain, and mailbox. If you are a new domain, you have a low reputation, or if you simply opened a new mailbox from Google Outlook or any other provider, or if you just built it yourself, you have a low reputation. So low reputation of your email domain or ip will increase the probability that you will land in the spam

•  The engagement rate is low (open, click, reply rate)

Another this that can impact your reputation is if you send a lot of emails and you don’t get any open replies. Your reputation goes down. For example, if you send 1,000 emails per day or 100 emails per day and no one replies, no one clicks on your link, and no one engages with your email, it is very clear that you are sending marketing materials. This is another factor that may have an impact on your deliverability.

•  Content may have spammy words that violate CAN-SPAM Act or GDPR. 

Another thing that can impact your deliverability meaning your emails go to spam is your content. if you include a lot of links, if you include a lot of pictures and a lot of spammy words in your text itself, it will increase the probability that you will land it at spam. The content itself is so crucial because it affects both your chances of being delivered and of being marked as spam.

•  Too many Bounced rates

The fundamental thing that can impact the reputation and the probability to land in the spam is if you are sending messages to email addresses that are not verified.  What does it mean, to verify that maybe they are spam traps, they are not existing anymore. 

 So let's say you send 100 emails per day, and 20 of them bounce because the recipient is no longer there. It's pretty simple to see why you would send emails to mailboxes or persons who are no longer alive. Therefore, spam filters believe you bought the contact and sent marketing stuff. Spam filters protect their users from marketing stuff without their permission.

• Not authorize your email server. invalid SPF, DKIM, and DMARC records.

 Email authentication helps prevent messages your organization sends from being flagged as spam. These are SPF, DKIM, and DMARC records. If any of them are missing, your organization's emails are likely to be marked as spam by receiving mail servers.

If you want to stop your emails from going to spam. You need to identify the root cause. Once you find the root cause, you're able to prevent spam issues from happening again and again.