MOMENTOUS

Following the success of our We Know Experiences: Connected Consumers launch event in New York, Lisa Gramling, SVP, Research Innovations & Intelligence, NA, shares how “Consumers are taking charge and finding a healthy balance between technology and in-person connection.” Read more in Little Black Book and download the Executive Report here.

Our US team’s work on the Coke AI Studio experience won Best Activation at a Music Event at the Campaign Experience Awards 2024! Read more here. ... And at the Event Marketer Ex Awards 2024, the Coke AI Studio experience was the Gold Honoree in the Best Use of Event Technology category, and the Converse Sessions campaign created by the Canada team was the Silver Honoree in the Best Cause/Community Program category. 

To introduce the partnership between Truly Hard Seltzer and the National Hockey League, our Canada team developed “For The True,” a new brand platform to celebrate hockey fans. Patrice Pollack, SVP, Executive Creative Director, Canada, comments on the strategy and execution, saying “Every fan fans in their own unique way. Our research showed that fans want to see themselves better reflected. The creative glorifies micro moments that capture fans in pure and unbridled fandom. True fans, whoever they are and however they fan, put their heart on the line. We (Truly) are for them.” Read more in Strategy Online.

In partnership with Coca-Cola, our US team brought the Sprite StyleShop, a fresher-than-fresh game day experience, to NBA fans around Texas and Oklahoma to show off their drip and enter for a chance to win tickets and other exclusive prizes, all while sipping on some ice-cold Sprite. Check out the highlights here.

The US team zoomed into the world of Formula 1 Miami with the exhilarating taste of Hendrick's Gin earlier this month. The high-speed excitement of the races was perfectly paired with the quirky elegance of a refreshing Hendrick’s Gin cocktail. Read more in Event Marketer.

In More News...

Jason Snyder, our Global CTO, discussed the generational trauma shaping AI and the importance of correcting biases with Fast Company and explained why synthetic data is set to transform how we handle privacy and bias in tech with Adweek.

Jason also recently spoke at the 4A's Business As Unusual Webinar Series to discuss AI and the impact it has on creativity. You can re-watch the full session here.

Amanda Atoyebi, Director of Strategy, NA and Kendra Brodzinski, Director of Business Leadership, NA, take a look at the man behind the curtain of retail’s ‘omnichannel’ revolution with The Drum.

Want to learn more? Email: info@momentumww.com