Moment marketing

Marketing is all about perception of the costumer for the products or services. As per my understanding, successful marketing is when customers can connect with your products.

It’s like using clever strategies to grab attention and make your brand stand out, often by connecting with what’s trending or important right now.

There are many ways to market, and one of them is moment marketing. This means relating your products to current trends, events, social media buzz, and viral moments.

Moment marketing is a dynamic strategy that allow brands to connect with their audience in real time, leveraging the "POWER OF MOMENT" in order to enhance, engagement and visibility.

 By aligning a brand's message with these moments, companies can create more impactful and memorable marketing campaigns.        

Examples

Amul often makes ads about big news or sports events, adding their own fun twist.

Other brands do similar things: KFC ties their promotions to cricket matches, Tata Motors highlights their cars during economic discussions, and Oreo & Cadbury celebrates festivals like Diwali with themed ads.

Flipkart and Myntra use big sales and fashion trends to engage customers, while Dove and HDFC Bank align their campaigns with social issues and financial news.

By connecting with what's happening right now, these brands make their ads more interesting and memorable.

To create "REAL TIME ADS" to make "MOMENTS" powerful, companies can create memorable & impactful campaigns, however it requires careful monitoring, quick response, and thoughtful execution to be successful.