Mobile & App Masterclasses that highlight the future of user engagement
Masterclassing
Hosting intimate, discussion-based events and connecting professionals around the globe.
The mobile and app industry is evolving faster than ever, with technological advancements that are shifting user behaviour, and redefining how businesses engage with their audiences.
From AI-driven personalisation to trends in app store optimisation, staying ahead of these changes is crucial for success in a mobile-first world.
At our Mobile & App Masterclasses, we’ll be diving deep into these trends with industry leaders who are shaping the future of mobile marketing, app engagement, and user retention.
Here’s a glimpse of what’s driving the industry forward, and why you need to be part of the conversation…
AI & Personalisation: More than just a buzzword
Consumers now expect their apps to anticipate their needs, providing highly tailored experiences. AI is revolutionising mobile engagement by analysing user behaviour in real-time and delivering personalised recommendations, notifications, and content. Businesses that integrate AI-driven personalisation are seeing higher retention rates and deeper customer relationships.
However, hyper-personalised experiences require sophisticated data collection, making transparency and user consent essential. Businesses must ensure clear opt-in processes and openly communicate how data is used.
The success of your AI-powered personalisation hinges on strategy and execution. From training AI modes and leveraging real time analytics to continuous testing and refinement, our Masterclasses will break down the key elements for getting it right.
Data-Driven Strategies for App Performance
With growing competition in the app marketplace, businesses need more than just downloads, they need active, engaged users. Data analytics is playing a bigger role than ever in understanding how users interact with apps, pinpointing drop-off points, and refining the customer journey.
Once clear opt-in processes are established, businesses can identify friction points in the user journey, detect and resolve crashes and slow load times, and ensure server and API performance meet demand.
Our mobile experts will be taking a deep dive into this topic, showcasing how to leverage real-time insights to optimise user experience and maximise app performance.
Join the Conversation at one of our Mobile & App Masterclasses in a City near You!
If you want to stay ahead in an ever-evolving mobile landscape, our global Masterclasses are for you. You’ll gain expert insights, network with industry leaders, and walk away with actionable strategies to elevate your mobile app’s success.
Spaces are limited, register today to secure your spot!
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Amsterdam - Mobile & App Masterclass
Location: Eye Film Museum, IJpromenade 1, 1031 KT Amsterdam
Date: 27th March, 9am - 12:45pm
New York - Mobile & App Masterclass
Location: Piggyback by Pig & Khao - 140 W 30th St, New York, NY 10001
Date: 29th April, 8:45am - 12:45pm
Berlin - Mobile & App Masterclass
Location: Hotel Amano Eastside, Stralauer Pl. 30-31, 10243 Berlin
Date: 30th April, 9am - 12:45pm
London - Mobile & App Masterclass
Location: Arboretum – 2A Charing Cross Rd, London WC2H 0HF
Date: 8th May, 9am - 12:45pm