Melbourne Cup 2023

Sweep with Lucky Draw Campaign

The Melbourne Cup, Australia's renowned horse racing event, is only 100 days away and presents a fantastic opportunity for businesses to use a major sporting events to grow and engage their audience through an exhilarating sweep. These sweeps not only foster a sense of community but also inject excitement your fan community. In this article, we will explore how businesses can utilise Campaignwares Lucky Draw template to create a seamless and engaging Melbourne Cup 2023 sweep.

Introducing the Lucky Draw template

Campaignware is a leading marketing software provider that offers a range of tools and features to assist businesses in running successful campaigns. The Lucky Draw template is ideal for automating the process of assigning sweep participants and tracking results. Leveraging this template allows businesses to streamline the Melbourne Cup sweep, saving time and effort for all involved. Additionally, the Lucky Draw campaign can be utilised to involve sponsors by incorporating sponsor recognition throughout the campaign and offering additional incentives to the prize money by incorporating their branding and CTA's throughout the campaign.

Setting up the Lucky Draw Campaign

To kickstart your Melbourne Cup 2023 sweep, set up the Lucky Draw template using Campaignware's user-friendly interface. Follow these steps:

1. Determine the Sweep Parameters: Define the entry fee, sweep size, and prize distribution structure. This ensures clarity and excitement among participants. For example, set a reasonable entry fee and percentage how the prize will be distributed.
2. Create Participant Database: Collect the names and relevant details of employees interested in participating. By customising the lead form, you are able to get the desired data such as their full name and email address. The lead form also offers another opportunity to capture fan data for your sponsor.
3. Configure the Lucky Draw Campaign: Set up the Lucky Draw by adding the race horses into the editor. You are able to set the inventory to your desired number. Note: Official nominations will be released in August and the 2023 Melbourne Cup field will be announced at around 7.30pm on Saturday 4 November leading up to the Melbourne Cup.

Communicating Sweep Details

Once the Lucky Draw Campaign is set up, effective communication is crucial to engage participants fully. Consider the following strategies:

• Email Notifications: Utilise Campaignware's personalised email notifications feature to follow up with the users and to reinforce your sponsors message with another CTA.
• Social Communication: Leverage your social communication channels, such as Facebook, Instagram, or team apps, to share sweep information. Encourage your community to discuss their horse selections, building excitement and fostering friendly competition.

Tracking and Celebrating Results

Campaignware's Lucky Draw Campaign offers real-time tracking of Melbourne Cup race results, making it easy to determine sweep winners and distribute prizes. Here's how you can celebrate the results:

1. Live Updates: Share live race updates with your community through email or your socials. This generates a thrilling atmosphere as participants root for their assigned horses throughout the event.
2. Winner Announcement: Once the race concludes, announce the winners and distribute the prizes accordingly. Consider creating an engaging announcement, such as an email or an announcement on your website, to add to the excitement.
3. Post-Sweep Celebration: To celebrate the Melbourne Cup sweep, consider organising a small gathering or a prize-giving event. This provides an opportunity for participants to share their experiences and further enhance the sense of community within the office.

Conclusion

Organising a Melbourne Cup 2023 sweep using the Lucky Draw template is an excellent way for businesses to engage their fan community and inject excitement into the workplace. By automating participant assignment and result tracking, Campaignware streamlines the entire process, making it seamless and enjoyable for all involved. Embrace the spirit of the Melbourne Cup, foster fan camaraderie, and create lasting memories with the Lucky Draw template. Get ready for an exhilarating sweep experience that will be talked about long after the race has ended.

Interested in running digital fan engagement campaigns and generating valuable leads? Discover how Campaignware can help you achieve your goals. With a suite of powerful tools and features, Campaignware empowers you to drive targeted marketing initiatives and optimise your campaigns for success. Request a demo today to elevate your fan engagement and take your sports marketing strategy to new heights.