McKinsey on AI: Hire Us Now!
The McKinsey Global Institute (MGI) just published a discussion paper called ‘Artificial Intelligence: the next digital frontier?’ Like most MGI output, it’s full of interesting data, in-depth background, some strong analysis, great graphics, and a case study or two, but the executive summary is disappointing. It just sounds a bit… desperate.
MGI knows that most of their readers (the ones that matter - executives with budget) will only read the summary, so they know it’s important, and they need to make their key point clearly.
And the key point is - Hire Us Now!
I’ve pulled seven key quotes out of the exec summary here, provided a handy translation:
Don’t get me wrong, I really like a lot of what McKinsey does / has done, and it’s full of very smart people. But I'm assuming someone from marketing wrote the summary? It doesn't do the excellent report content any justice, and surely a little more subtlety wouldn’t go astray.
If you’re inspired to read the paper (it’s 70 pages long mind you) you can get it here: