Making Your Organization Stand Out

For most of the workforce and job seekers, salaries have lost their decision-making priority value when it comes to staying with their current company or moving on to their next role. Employees and candidates are now weighing other aspects before monetary compensation, and employers who aren’t aware of other areas of interest risk losing a competitive edge to attract top talent.

Employer branding 101

First of all, you must be aware of how candidates perceive your company. Even if you have substantial non-monetary benefits and an employee-centered approach, if you lack a compelling reputation that convinces job seekers about your organization’s perks and work environment, you’re missing a huge area of opportunity.

Investing in creating and projecting a positive image of your brand, products, or services can make or break your hiring process right from the beginning. Nevertheless, be aware that this is a multi-stage process that requires a continuous effort to improve both the employee and candidate experience, strengthen your presence on job boards and social platforms, and refine your business communication.

Learn more about the process to improve your employer branding, along with a checklist and some actions to get you started, in the following article from our blog.

Crafting an Employee Value Proposition

One vital element of your company’s branding will be your Employee Value Proposition or EVP. This concept refers to the combination of corporate perks, company culture, and other tangible benefits that employees receive for their work, knowledge, and skills.

EVP is not only essential for attracting high-performing candidates but also for showcasing the thriving potential at your company to ultimately motivate your workforce. Nurturing and spreading your EVP internally will also impact your branding, as your employees will have more positive arguments to share with their network and in their reviews on LinkedIn and other social platforms.

Check out our how-to for building a compelling Employee Value Proposition in the following blog post from our Knowledge Center.

Why organizational culture matters?

As mentioned above, organizational culture is another essential aspect of your company’s internal and external reputation. Despite the common belief that a fun work environment equals an optimal company culture, the truth is that the foundation of a solid company culture relies on making your employees feel valued, motivated, and aligned with your business’s goals.

Some factors that play a crucial role in achieving an effective organizational culture are efficient communication, a healthy work-life balance, defined growth opportunities, recognizing your workforce’s performance, and empowering their development.

Read this post from our blog and find out other important aspects to craft and promote a positive organizational culture at your company.

Remember, our corporate blog, The Knowledge Center, offers more insight and strategies for managing your workforce and increasing retention.