🎉 Looking back at data privacy in 2024
Each month, the team at Didomi compiles the essential information to help you stay in touch with our work and the privacy industry: top articles and guides, data insights, opinion pieces from industry experts, and curation of the best privacy publications online. Have a good read.
TL;DR: In this edition, we look back at the past year at Didomi and in the data privacy industry. For a quick overview, hear directly from our CEO, Romain Gauthier , in his yearly recap on our blog or by watching the video below:
Top data privacy trends of the past year 📚
As we wrap up 2024, let's look back at some of the biggest news of the past year.
Google Consent Mode v2
Google started enforcing its EU User Consent Policy (UCP) for audience and measurement solutions in March 2024, with key updates in Consent Mode v2. This was a significant development for our entire industry, and Didomi partnered with Google to host a series of webinars on these changes and their impact.
Missed it? Watch the webinar replay here!
(PS: Microsoft has also since introduced its consent mode for Microsoft Universal event Tracking (UET).)
Is the end of third-party cookies happening after all?
In July 2024, Google announced a major Privacy Sandbox update, introducing a choice prompt for users to decide on third-party cookies instead of a full phase-out. This reflects a broader industry shift toward responsible data practices, emphasizing alternatives like data clean rooms, PETs, server-side tagging or unique IDs.
Learn more about it here.
New regulations and frameworks
Regulations are continuously introduced around the world, and this year saw interesting developments :
In the U.S., new regulations continue to be introduced, and the rumor of a federal American data privacy law continues to loom. To be continued in 2025!
Data of the month: 2024 at Didomi 📊
Must-reads for the new year 🗞️
Top webinar of the year 📆
2024 was a busy year at Didomi, with a record number of webinars and events organized throughout the year.
Among them, one of the most popular webinars of the year was on The future of user consent, hosted by our CEO, who sat down with Max Schrems , Willy Mikalef , Peter Craddock for an exciting conversation around:
If you missed it, revisit the full discussion now on YouTube:
Thank you for reading, and see you next month!
- The Didomi team