Lessons of Entrepreneurship from Makarsankranti("Kiteflying Festival")
There are lots of anecdotes and notes on entrepreneurship floating around us in articles, blogs and books. I was on my roof top celebrating Kit flying festival (Called Makarsankranti in India) I could clearly see how kite flying activity is one of the best lessons for entrepreneurship. Those who are Indians can relate to this very easily.
Let me jot down some lessons from this kite flying activities and you should relate the kite flyer as businessman:
- Identifying direction of wind is the first skill of the kite flyer: A person who does not know the direction of the wind will often land up forcing the kite to fly in opposite direction making it even worse for kite to never be able reach the height. In case of business, its often required to analyze the "trend" (wind) of the market. Catching the trend and searching for business opportunity is the first skill required from any entrepreneur.
- When wind blows, exploit the advantage: As soon as the wind comes, you should take the opportunity to float your kite in the wind and add those "Thumkas" (hand jerks) to enable the kite to raise higher in the altitude. Wind is like market flow. Here the symbolism is that entrepreneur should be quick enough to raise its market presence in the right time when the opportunity is "flowing". Staying alert, identifying the opportunity and be lean and quick enough to grab it is the inborn skill and entrepreneur should have. Right effort in effective direction is the key to this skill.
- Stay sharp on competitors: Kite festival in India is often celebrated as competition to cut threads of each other's kite. Sharper the thread and how quicker you pull or release your thread enables you to cut through the thread of your competitors kite. How easily can a business man relate this to market competition? A businessman should always be sharp to see which competitor is coming in the space (sky) and either be vigilant to safeguard himself from other competitor or be ruthless to put him out of the space.
- Never lose sight of your kite: A business man should not get so much consumed looking at other competitors or interest that his own company comes at stake of getting prey of other competitor.
- Height is subject to condition: Higher the kite, bigger the threat of losing a lot of thread. Bigger the company, higher the threat of losing more amount of money to the competitors. Worst when competitor cuts from the bottom up. (You can understand the agony)
- The thread is the finance, "Firki" is resource: More the thread, more the height. Sharper the thread(smart resource), more chances to cut other kites.
There is no doubt that Indian festivals are rich in culture. And we can see there are so many practical lessons our festivals teach us. This festival is celebrated very prominently in Gujarat. No Wonder why Gujaratis are eminent businessmen. It's in their blood!
"The Thread" is more of finance for your business. Often startups are not conversant with tough financial choices and legal procedures. Whether to go for funding or is it just enough to go for project financing. What are the compliances? What are the books of accounts to be maintained? What are the tax implications? What is difference between Tax savings and Tax Evasion?
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Sincerely,
Parth J Joshi
Team FinMart.com