Key major trends introducing in 2024, from style experts.

1) Rebellious femininity

This trend, inspired by the evolving representation of Barbie in the 2023 rebrand, signifies a departure from conventional gender norms. Barbie, once a symbol of diverse aspirations, now encompasses various forms, including CEO and businesswomen iterations. This shift encourages individuals to embrace their multifaceted identities, breaking free from societal expectations while embracing their femininity of the Barbie doll. The rebellious femininity trend, rooted in the core essence of Barbie, resonates with those seeking empowerment and unconventional styles beyond typical gender norms. Notably, Glamour reports that some of Gen Z feels women's rights have reached a pivotal point this year, making this trend a poignant reflection of balancing women empowerment, breaking boundaries, and maintaining the essence of female identity in a powerful and empowering manner.

2) Peach power

Warm, fuzzy peach will be the key colour of 2024. This shade represents a need for togetherness, closeness, nurture and compassion. Especially in the challenges that arise in the world and day to day lives, with also world crisis and future uncertainty.

Choosing our Pantone Color of the Year 2024, Peach Fuzz, was driven by a desire to emphasize the significance of community and connection. This warm and welcoming hue reflects our yearning to be close to loved ones, finding joy in self-reflection and relishing moments of quietude. Peach Fuzz embodies a message of compassion and empathy, nurturing a sense of togetherness and tactile comfort. It captures the essence of simpler days with a contemporary twist, its gentle lightness elevating us into a future filled with warmth and shared experiences.

3) Logo-less and quiet luxury

After logomania, the trend now leans towards logoless luxury, spurred by social media and a move away from streetwear logos. It focuses on investing in timeless wardrobe pieces. McCormick Bacal notes increased online searches for 'quiet luxury' and 'old money style,' signaling growing interest. Predicting "elevated simplicity" as 2024's buzzwords, she envisions rich fabrics like wool defining coats, paired with logoless yet sophisticated luxury accessories in classic neutral leather.

In all age groups, people are opting for fewer but higher-quality purchases," explains Sasha Skoda, Senior Director of Merchandising at The RealReal, a US resale site, in a conversation with Vogue. Skoda notes that this trend is particularly pronounced among Gen Z, a generation naturally inclined towards sustainability. This mindset, intersecting with economic uncertainty, has given rise to a 'fewer, better' approach. Consumers, especially in Gen Z, are increasingly inclined to invest in well-crafted items that are durable and enduring, reflecting a conscious and sustainable approach to shopping.

4) Fetish wear

Enthusiasts of avant-garde fashion, including individuals like The Crown actor Emma Corrin and YouTube star Emma Chamberlain, unexpectedly embraced the 'knickers on the red carpet' trend in 2023. Looking ahead to 2024, stylist Megan Watkins foresees a further evolution in celebrity and influencer fashion, with an exploration of fetish wear and clothing inspired by kink becoming the next experimental frontier. The backbone to this trend stems from body positivity, not being ashamed of your body and its desires, and an unfiltered approach. Especially with Gen Z on TiKTok, being honest and real about thoughts and feelings. Gen Z openly discusses "taboo" topics of the past and isn't ashamed. This now comes across in self expression, as this is the generation that is the most experimental. There is way to subtly wear this trend into everyday outfits, if you want just a hint of fetish, or you can go all out!