Introducing Rip Van Wafels Lemon: The First Fruit Filled Low Sugar Stroopwafel

Introducing Rip Van Wafels Lemon: The First Fruit Filled Low Sugar Stroopwafel

Upon receiving a lot of requests on ripvan.com for a "fruit filled" flavor we started experimenting in our R&D kitchen. As you may know our current product line, consists of mostly "spiced" & "cocoa" based flavors:

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We knew that inventing a truly great fruit flavored stroopwafel is particularly difficult. It requires the right intensity of a fruity flavor to offset the cookie aroma of the baked wafel.

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Our first attempt at launching a fruit filled flavor was in 2018 with Strawberry. We were very excited about the idea, especially considering how popular strawberry is in toaster pastries and fruit filled bars. Unfortunately however, consumers thought that we weren't able to deliver a rich enough flavor profile and we decided to discontinue the flavor.

Another point of difficulty is that "fruit & fruit syrups" are typically loaded with sugar making it even more difficult to deliver on a fruit flavor profile.

Nonetheless, we gave it another shot! After a lot of R&D work and dozens of product trials we finally figured out a proprietary method of amplifying the fruitiness in a stroopwafel without the sugar!

So, to celebrate the end of summer, we are excited to present to you LEMON:

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We think we have really packed in the flavor of a several lemons in a stroopwafel, but we will let you be the judge!

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Available now on ripvan.com



Michelle Draguesku

Account Executive | Whole Foods Market

3y

These are delicious! 😋

Vince Strangis

Mortgage Loan Originator at Paramount Residential Mortgage Group Inc. (PRMG Inc.)

3y

Yumm!! Awesomeness!!

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