Interview With Sarah (Senior Paid Search Manager)

1) Where were you born and raised? Also tell us something unique about yourself.

I was born and raised in Manchester and a unique thing about me is that I have lived in Canada and New Zealand and have NZ residency.

2) What got you interested in marketing and what was your journey?

I first got in to Marketing after helping my Fiancé with his own digital marketing agency in New Zealand and then applied for exec roles when we moved to London.

3) What skills and industry do you specialize in?

I specialise in Paid Search growing brands online.

4) What is your best soft skill?

I would say communication whether that be with colleagues or clients.

5) What softwares and tools do you use regularly?

Google ads and Microsoft ads is a biggy. As well excel, Google sheets, Teams, Outlook. I use so many different platforms on a daily basis.

6) What are your goals for the next year and into the future?

My goal for the next year is to keep learning as much as I possibly can and help all my clients grow their business online.

7) What has been the hardest thing you dealt with in your career path?

Changing careers away from insurance and start again at the bottom in a new industry because I always put a lot of pressure on myself to be the best so it was hard to not know everything. It was a learning curve.

8) What is the biggest mistake you made that you want others to avoid?

Hmm, this is a hard one. My biggest mistake was probably trying to run before I could walk. I just needed to be kinder to myself and take a second.

9) Who are your favorite people in the industry that you follow?

Cam Bottura , Lewis Kemp , Jose Carvalho, Tomasz Abbott-Wieczorek and Adriaan Dekker .

10) Who has had the biggest influence on your career to date?

Probably my fiance and my head of search.

11) What has been your favorite course that you taken and why?

Rather than courses I usually read articles online and YouTube videos.

12) What would you tell yourself or someone who is just starting out in marketing?

Ask a lot of questions and take notes.

13) If the entire world was listening to you, what would you have to say?

You know more than you think and be kind to yourself.

14) Where can we find you?

LinkedIn XD