“I Think So-and-So Knows How to Do That…”

Why That Phrase Is Quietly Costing Your Company Thousands

Let me guess — you've heard this one before:

“Oh yeah, I think so-and-so knows how to do that…”

It’s one of those phrases that sounds harmless… until you realize it’s actually a giant neon sign blinking: “WE HAVE NO IDEA HOW OUR OWN SYSTEMS WORK.”

I’ve heard this line in fast-growing startups, legacy enterprise orgs, lean agencies, and chaotic RevOps teams.

It always means the same thing:

👉 Tribal knowledge is running the show.

And when that’s true, your team’s operational integrity is held together by duct tape, Slack DMs, and the sheer willpower of one or two “hero employees.”

Let’s unpack what that really means — and how it quietly destroys scale.

👻 What “So-and-So” Really Means

When someone says “so-and-so” — they’re referring to that one person who knows how everything works.

Every company has one:

• The admin who built half your Salesforce automations from scratch
• The CS manager who hacked together your onboarding process
• The one marketer who knows where all the SOPs live (kind of)
• The operations lead who’s been here since the Stone Age

That person becomes the human API for your business.

Everyone else?

They ping. They guess. They wing it.

And here’s the issue...

What happens when So-and-So goes on vacation? Gets sick? Quits? Takes another offer?

💣 Boom. Instant chaos.

😬 The Real Cost of “Just Ask So-and-So”

This isn’t about being disorganized.

This is about risk. Real, measurable, expensive risk.

Here’s what’s happening behind the scenes:

1. Bottlenecked knowledge Your systems depend on 1 or 2 people to run smoothly. That’s not a system — that’s a liability.
2. Slower onboarding New hires take 6 weeks to get ramped when it should be 6 days, because there’s no source of truth. Just “Ask Sarah.”
3. Inconsistent execution Everyone follows a different playbook — or no playbook — because nobody knows what “right” looks like.
4. Shadow systems People start building their own Notion pages, custom docs, or GDrive folders. Suddenly, 3 different versions of the same process exist. None of them are accurate.
5. Burnout risk for So-and-So That person? They’re tired. And they’re one email away from mentally checking out.

🧠 This Isn’t a Tech Problem. It’s a System Problem.

You’re probably already using some of these tools:

• Salesforce
• Notion
• Loom
• ClickUp
• Trainual
• Google Drive
• SharePoint
• Slack

And yet… it’s still chaos.

You don’t need more tools. You need a system. A playbook. A structure your team can follow.

🔁 The Difference Between Documentation and Enablement

A lot of teams think:

“Well, we made some SOPs last year…” “There’s a doc somewhere in Notion…” “We recorded a Loom on that once…”

Cool. But here’s the truth bomb:

Documentation is not enablement.

If your knowledge isn’t:

• Searchable
• Centralized
• Updated
• Role-based
• Embedded into daily workflows

…then it’s not helping your team. It’s just more noise buried in a folder no one can find.

🚨 How You Know You’re in the “So-and-So Trap”

Here’s your quick self-check.

If you’ve heard more than 3 of these in the last month:

• “Ask [Name] — they’re the only one who knows how to do it.”
• “I think that’s in a doc somewhere… let me find it.”
• “We kind of do it differently depending on the team.”
• “Nobody really owns documentation.”
• “Yeah, onboarding’s still a bit scrappy.”
• “I just click around and hope it works.”

You’re not alone.

You’re just at the breaking point of scale.

🧩 The Fix: Knowledge Enablement As A Service

That’s exactly why I built this.

It’s not consulting. It’s not training. It’s not just writing SOPs.

It’s a done-for-you infrastructure layer that:

✅ Audits your current chaos

✅ Prioritizes the biggest knowledge gaps

✅ Builds clear, clean SOPs and walkthroughs

✅ Structures your documentation into a real enablement hub

✅ Maintains it as you grow

Think of it like hiring a personal trainer for your internal operations.

No more guessing. No more “Just ask So-and-So.” Just clarity.

📅 Ready to Ditch the Chaos?

I’m opening a few pilot spots right now — founder-rate pricing, full system audit, and custom playbook builds.

On a 30-minute call, we’ll:

🔎 Identify your internal friction points

📉 Uncover the hidden cost of “we’ll figure it out later”

📈 Map out your enablement strategy — tailored to your team

✅ Show you what a real knowledge system could look like in your org

If you’re scaling and feeling the cracks, let’s fix it before it breaks.

👉 Click here to book a call.

Let’s make “I think so-and-so knows how to do that” disappear forever.

Not sure if it’s worth it yet? Ask yourself this:

“If [insert name] left today, what would break?”

If the answer is “a lot”… You already know.

Let’s clean it up.