How to Pitch the Value of Databox to Clients
Brian Moseley
Building AI Partner Program @ AirOps | Former: HubSpot, Semrush, Databox, AWS
"The 4 Reasons Why Our Agency Is Moving to Databox for your Monthly Client Reporting:"
1."Analysis vs Reporting": Because Databox saves us time from cutting and pasting from multiple data sources, we now have more time to analyze your campaign results to provide you with better insights into what to do next.
2. Consistency: We want to give you a consistent user experience & reporting interface, regardless of data source. This will allow us to help you better understand and interpret campaign results.
3. Real-Time: By providing you with near real-time reporting, we're able to catch problems early, and adapt marketing campaigns mid-month to improve results.
4. Transparency: Databox will give us the ability to become a more data-driven marketing agency, which in turn will provide you with transparency into marketing results. You will now have the ability to look at your data anytime, anywhere, across all devices. Instead of once a month in a client meeting.
HubSpot Website Guy
7yThe best marketing in the modern age comes from the sales mind. Way to go Brian Moseley ! Nicely summed it up. Everyone mistakes Reporting for Analysis. Back in the stone age we were required to attach findings to all "reports" and any analysis was what was called ad hoc. This reminds me of that.