How to Impactfully Optimize Your Google Shopping Feed & Sell More: 2 Proven Strategies

Google Shopping makes up more than 65% of all Google Ads clicks and has become a must use for any eCommerce store. It is important to make sure you are optimising your product feed and getting the most out of your data.

Your shopping feed is the foundation to any great Google Shopping strategy. If the product feed is bad it will end up costing you.

Experiment with the attributes:

Titles & Description - Together they are 70% of your feed-optimisation

1. Titles = important for CTR

You already know product title optimizations are key to making your ads relevant to users queries. It’s one of the most important attributes in the feed & this is where we should spend a majority of our time. 

1. Description = important for additional information

Product descriptions are crucial for providing additional information for Google to better understand your product.

In both elements include:

• Product name

(Brand name, type of product, attributes, etc)

For Eg. in your brand is in the Footwear, Apparel segment

(Brand + Gender + Product type + Attributes)

• Descriptive texts of the product

(color, material, size, etc)

• In what context products can be used

(for weddings, birthdays, occasions, etc)

Bonus tip: Another good optimisation is the addition of high quality images [image_link & additional_image_link].

You can also Add lifestyle images to your feed: [lifestyle_image_link] (images that show the product in the relevant real-life context)

Including a lifestyle image can draw attention and increase CTR. This will be extra input for Google to show the perfect image per search.

In conclusion, optimising your Google Shopping feed is not a one-time task, it's an ongoing journey. By fine-tuning your product titles, descriptions and experimenting with attributes, you lay the strongest foundation for a successful Google Shopping campaign.

Remember, the digital marketplace is ever-evolving and so are the tools and techniques at your disposal. As you continue to adapt and refine your approach, keep an eye on emerging trends and innovations in the world of Google Shopping.

Keep optimising, keep learning and stay committed to the process of optimisation. Your dedication to perfecting your product feed will undoubtedly pay off as you continue to capture the attention of your target audience and drive success for your eCommerce business.

Please feel free to share your success stories, challenges and best practices that you adopt for driving results. :)