How Google’s BERT Algorithm Will Impact Search
Search engines have grown exponentially smarter in the past decade. Thanks to artificial intelligence and machine learning, they quickly deliver relevant content to its users. A new Google algorithm update called BERT (Bidirectional Encoder Representations from Transformers) rolled out last month aimed to enhance NLP (Natural Language Processing). BERT’s objective is to help bots grasp language similarly to how humans do, which in return will produce more relevant results.
How will the BERT update affect my web rankings?
The update itself may not significantly affect your site’s current ranking. If your web pages are ranking well in searches, it’s best to continue what you’re doing! The update itself aims to help users search naturally and get the best possible results.
The best advice we can give to digital marketers and webmasters is to stay focused on writing conversationally and naturally. Always optimize for your audience’s intent and continue to produce top quality results for user queries.
The BERT update is a huge step for Google as the bots try to comprehend search queries like humans. Google announced on their blog that their newest algorithm is “one of the biggest leaps forward in the history of Search.”
If you’re discovering new challenges in light of BERT or NLP technology, feel free to comment or reach out to us!