How e-commerce in Switzerland will change following the announcement from Amazon that delivery will be free on orders over 49 euro?
Carlo Terreni
On a mission to build the Lifestyle Tech Hub of Europe in Lugano- President of the Board of Directors -.
SWISS E-COMMERCE: THE NUMBERS FOR THE SECTOR
According to the latest NetComm Suisse and ContactLab Observatory: there are 4.5 million online shoppers in Switzerland, equating to 90% of internet users, and Swiss internet shoppers spend almost 2,000 CHF per person per year. 64% of these already buy from foreign websites and in 72% of cases, their choice is determined by a better price for the item purchased online.
Zurich, 30 October 2015 – “Today’s announcement from Amazon that delivery costs will not apply to orders over 49 euro for shoppers in Switzerland buying from the Italian, French or German website will clearly be warmly welcomed by Swiss consumers who will be able to choose from an even wider range of products compared to what is currently available – said The General Director of the NetComm Suisse e-Commerce Association, Carlo Terreni. Indeed, in the latest studies carried out by ContactLab, we were often able to highlight how common the practice of buying online is in Switzerland, shown by the soaring market expansion figures for all groups of the population and in all business sectors. Moreover, a country of 8 million people with 4.5 million online shoppers boasting an average spend of nearly 2,000 francs each is without doubt an e-Commerce Champion in terms of consumption. It is worth noting that already 64% of Swiss online shoppers regularly buy from foreign websites, because in 72% of cases, they find products which are cheaper compared to those available on Swiss websites. Now, Amazon’s move, as well as raising the bar in terms of competitiveness, will undoubtedly push Swiss e-Commerce operators and the entire supply chain to further improve their offer and support services.
As the Swiss e-Commerce Association, in the light of this announcement, we feel an even greater responsibility to act as a spokesperson for the requests which domestic operators are making to the accountable institutions. For this very reason, we are actively collaborating with the School of Management in Fribourg on a study focusing on the top managers of Swiss e-Commerce companies, in order to identify the barriers and obstacles, including regulations, which are hindering the full development of the sector (http://e-commerceconference.ch/focus-group/). This can then be used to create a plan of specific proposals to support the offer of national players which are already doing business in our territory.
As well as this, it will be essential to invest in training.... get the full press release http://ipresslive.ch/
be the change. machen ist wie wissen, nur krasser.
9yCarlo Terreni, I keep my answer short: that's "outch! #1" ...and "outch! #2" etc. will follow - it's a matter of time. But it is not only a threat. I look at it as a "bigger wave" raising at the horizon. Personally do I believe that well-positioned "surfers" - in niches with understanding for omnichannel strategies - can ride (and even be supported) by the "Amazon wave". The online pure "ocean" will be dominated by a few - but there is more then only water.
On a mission to build the Lifestyle Tech Hub of Europe in Lugano- President of the Board of Directors -.
9ySerse Bonvini Markus Wenger Markus Marsollek Andri Mengiardi Baldegger Rico Magali Dubosson Torbay Philipp Müller any comments on that?
On a mission to build the Lifestyle Tech Hub of Europe in Lugano- President of the Board of Directors -.
9yGiuseppe Barletta get ready I will invite you for a speech in the topic shortly in a dedicated seminar. Thanks for sharing
Fragrances Product Portfolio Manager EMEA presso Aptar
9yCarlo, great article! I would say that clearly the dominant position of Amazon will definitely get even stronger than it already is. We all know that, above all, its logistic platform is insane. My thought is that in order to win against this colossus it is necessary to differentiate a "regular" on line shop both through assortment but, especially, through service. To my experience, a well managed customer care is a key element to strengthen an online shopper loyalty even if price are 15%-20% higher than Amazon. And I guess this could be true also for an advanced e-commerce sector such as the Swiss one.