How Do I Set Up and Optimize My Google Business Profile?
If you're a real estate agent or broker, your Google Business Profile (GBP) is one of the most powerful tools for attracting local buyers and sellers—and it’s free.
Whether you're just starting or want better visibility on Google Maps and local searches, this guide will walk you through setting up and optimizing your profile for maximum impact.
🛠️ Step 1: Create or Claim Your Google Business Profile
💡 Pro Tip: Use your real estate agency or personal brand name consistently across all platforms.
🏡 Step 2: Choose the Right Business Category
This helps Google understand what your business does.
Use:
Add secondary categories if applicable (e.g., “Property Management Company”).
📍 Step 3: Enter Your Location & Service Areas
🎯 Tip: Cover a 20–30 mile radius around your key service locations.
📞 Step 4: Add Contact Info
Make it easy for people to reach you:
✅ Be consistent with your NAP (Name, Address, and Phone Number) across the web.
🖼️ Step 5: Upload High-Quality Photos
Photos build trust and improve engagement.
Include:
🎯 Upload your logo and a cover image that reflects your brand.
✍️ Step 6: Write a Compelling Business Description
Use up to 750 characters to describe what makes you stand out.
Example:
“Helping buyers and sellers in Miami, FL find their dream home since 2016. Whether you're a first-time buyer or upgrading your lifestyle, we combine local market knowledge with proven results.”
✔ Include:
🌟 Step 7: Collect Reviews (and Respond!)
Reviews are critical for ranking and trust.
💬 Example response:
“Thanks, Sarah! It was a pleasure helping you find your dream condo in Austin!”
📰 Step 8: Post Regular Updates
Use the “Posts” feature to share:
📅 Post weekly or biweekly for best results.
🎯 Step 9: Add Services and Products
In your profile:
📊 Step 10: Monitor Insights & Performance
Google gives you free data on:
Use these insights to adjust your local SEO and content strategy.
Final Thoughts
A well-optimized Google Business Profile makes you stand out in crowded markets like London, New York, Miami, or Los Angeles. It’s your ticket to more local visibility, trust, and qualified leads—all without spending on ads.
📈 Want expert help optimizing your real estate SEO? Let’s connect and rank your profile higher than your competition.