How to Defend Your Brand on Amazon Through Branded Keywords - Part 3
Nathan Schwarzbaum
CEO of Velocity Sellers. Turning 6 Figure Amazon Sellers into 7s, 7s into 8s & 8s into 9s. I Supercharge eCommerce Biz.
Top Strategies to Keep Buyers Close
What are the various methods that smart sellers use advertising to safeguard their brand? They employ a number of offensive and defensive strategies that you can employ as well. These will not only help you guard your location, but they will also assist you in stealing sales from competitors who aren’t paying attention. Bid on phrases that are specific to your brand: You’re still in the game if you bid low. Monitor your share of voice, or how frequently you rank on page compared to your competition.
1. Bid on your SKUs as keywords
Some consumers look for things based on their SKU. If they do, your ad targeting it will ensure that they get at the correct location faster.
2. Bid on Brand Names and Competitor SKUs
Find out what SKUs your competitors are selling and place a bid on them. The same may be said about their brand names.
3. Use Custom Images with Sponsored Brands Ads
Running these will provide you visibility on the bottom of product detail pages in the “Sponsored Brands Related to Your Search” bars.
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4. For Your Own Products, Run Sponsored Products Product Targeting Ads
Use your own brand to take up the most space on the detail page.
5. For Your Own Products, Run Sponsored Display Product Targeting Ads
Running Sponsored Products Product Targeting advertisements is similar, but with far better placements closer to the Buy Box and the bullet points.
6. On Competing Products, Run Product Targeting Ads
To steal traffic from pre-qualified audiences, go on the offensive.
7. Run Sponsored Display Audience
These are remarketing adverts that will bring back customers who have previously interacted with your products. Bringing them back is low-hanging fruit because they are already familiar with your brand name, making it much easier to win.
8. Target Relevant Categories
Running Category Targeting advertisements will help you obtain awareness in similar or related categories to your own. This sort of advertisement is similar to running a car campaign, but for products.