How to Connect Google Analytics and Looker Studio?
As a CMO or digital marketer, you know the importance of having access to accurate and up-to-date data. This is why utilizing an analytics platform, like Google Analytics, is essential for understanding and tracking website performance. Connecting your Google Analytics to Looker Studio allows you to create customizable dashboards that make it easier to interpret and visualize your data. Read on for a step-by-step guide on how to do this.
Steps to connect Google Analytics to Looker Studio:
1. Open Looker Studio and navigate to the Admin section.
2. Click on "Connections" and then click "New Connection".
3. Choose "Google Analytics" as the type of connection and authenticate your Google Analytics account by providing your Google credentials.
4. Select the Google Analytics account and view you want to use for your Looker reports.
5. Choose the fields and metrics you want to include in your reports.
6. Click on "Test" to confirm that the connection is working.
7. Save the connection.
8. Create custom reports and dashboards using Looker's data modeling and visualization tools.
9. Explore your Google Analytics data in Looker Studio, which can help you gain new insights into your website or application performance.
Conclusion:
Connecting Google Analytics with Looker Studio is easy for CMOs and digital marketers to gain better insights into their website performance without having to wade through masses of numbers and figures themselves! By following these simple steps outlined above, anyone can confidently connect their Google Analytics profile with their own customized dashboard in no time!
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