Here's how to use Google Keyword Planner in 5 easy steps

5 Steps of Google Keyword Planner

Step 1: Access the Google Keyword Planner

Step 2: Choose Your Tool

Step 3: Filter and Sort the Results

Step 4: Analyze the Keyword Ideas Section

Step 5: Choose a Keyword

Step -1 Access Google Keyword Planner

1. If you don’t have an Adwords account already, you can set one up in a few minutes
2. After the creation of a Google Account

(Just follow the prompts, enter some information about you and your business, and you’re in.

Note: You don’t have to run an active campaign to use the Keyword Planner. But do need to at least set up a Google Adwords campaign.)

Next, log in to your Google Adwords account. Click on the wrench icon in the toolbar at the top of the page.

Then, choose “Keyword Planner”:

You’ll see two different tools within Keyword Planner: “Discover New Keywords” and “Get search volume and forecasts”.

When it comes to SEO-focused keyword research, these two tools are enough to generate thousands of potential keywords.

Step 2: Choose Your Tool

1. Discover New Keywords

As the name suggests, this tool is ideal for finding new keywords.

As you can see, the field above this tool says: “Enter products or services closely related to your business”.

Start with Keyword: You can enter multiple keywords into this field. Just put a comma after each keyword and press enter. For example, if you run an eCommerce site that sells cookies, you’d want to enter terms like “gluten free desserts” and “low-carb cookies” here.

Start with Website: This is designed for Adwords users. But you can sometimes find a few solid keywords here using your site’s homepage… or an article from your site. it will help to find competitors keywords of your business etc

after getting keywords select paste in excel or notepad for future reference

Step 3: Filter and Sort the Results

Now it’s time to filter the list of keywords down to a smaller list of terms that are best for you.

Both the tools I just described will take you to the “Keywords Results Page”, which looks like this:

7 to 15 keywords is best to advertise in google so filter the keywords that's fits to your business

Step 4: Analyze the Keyword Ideas Section

Specifically, I’m going to show you how to analyze the terms that show up in the “Keyword Ideas” section of the Keyword Planner.

Keyword (by relevance): This is the list of keywords that Google considers most relevant to the keyword or URL you typed into it.

Avg. monthly searches: Pretty self-explanatory. However, keep in mind that this is a range… and not a super-accurate indicator of search volume.

Select only with high volume with low competition keywords for your advertisement

Step 5: Choose a Keyword

Now that you know how to use all of the tools, features and options within the Google Keyword Planner, it’s time for the last step: finding awesome keywords that you can optimize your site’s content around.

Main tip you should select the keyword by search volume and relevance to your business

Conclusion:

I hope you enjoyed my guide to the Google Keyword Planner.

Now I’d like to hear from you:

Do you use the Keyword Planner to help you come up with keyword ideas?