Google Business Profile Update: QR Codes For Review Pages
Sanjay Joshi
Digital Marketing Specialist at Infocom Network Pvt. Ltd. | SEM & Ads Expert | Google Ads | SEO (On-Page & Technical) | Content Marketing Strategist
Google launches QR code feature for Business Profiles, making it easier to send customers directly to the review page.
Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer reviews.
You can now generate custom QR codes that, when scanned, direct customers straight to your business’s review page.
How to Access the Feature
You can access the QR code generator by following these steps:
The system offers multiple sharing options, including Email, WhatsApp, and Facebook.
What This Means For Businesses
This update gives you more ways to increase review volume with minimal friction. QR codes can be displayed at physical locations, added to receipts, or included in post-purchase communications.
Recommended by LinkedIn
Review quantity and quality can enhance local search visibility. While reviews don’t impact search rankings, they affect Google’s local pack.
Customers More Willing To Write Reviews
On the topic of local search, I covered a relevant study earlier this week that finds customers are increasingly willing to write reviews.
BrightLocal analyzed 15 years of data and determined that customers are growing more aware of the importance of reviews. This awareness makes them more eager to contribute their thoughts and opinions.
The study reads:
“… despite the challenges of maintaining a consistent stream of new reviews, consumers are overwhelmingly willing to write one. It’s all about giving them a strong reason to do so (AKA a memorable experience) and catching them at the right time.”
Greater customer awareness is a double-edged sword, the study points out.
While people are more willing to write reviews, they’re less trusting of overall review scores. This means customers consult “alternative” sources like TikTok and YouTube in addition to checking Google reviews.
As you utilize this QR code feature to gather more reviews, remember that it’s important to be visible across multiple platforms to reach today’s customers.