Global Consumer Insights - Edition 6 - March
Global Overview
From A/W 25/26 Fashion Week Colour Trends and the creator economy to the ‘Amazon Effect’ and the purchasing priorities of Asia’s youth, discover this month’s global consumer trend highlights.
On the Blog: A/W 25/26 Catwalk Colour Trends
Your cheat sheet to A/W 25/26 catwalk colour trends is here!
From Shadowy Darks to Winter Brights, this season was a masterclass on how to use contrasting colours in fresh and exciting ways.
North America
Consumers are prioritising brands with faster and more efficient delivery.
Research suggests that 68% of consumers will choose businesses based on their speed of delivery*.
From premiumisation to instant fulfilment centres, Q-commerce is evolving fast. Fuelled by the ‘Amazon Effect’, Prime’s free two-day delivery, brands need to strategise instant retail now to future-proof against a demanding and fickle customer base.
Explore the Retail Strategy: Q-Commerce forecast and discover how WGSN connects the dots between data and culture, giving you early insights into changing consumer behaviour and purchasing habits.
Latin America
Bits to Brands joined WGSN, for yet another edition, to present the main movements that are shaping consumption, behaviour and brand strategies in Brazil.
Made for those behind the brands – whether in research, strategy, communication, design, planning or leadership – this material brings balance between the present and the future, inspiration and action.
Discover the trends present in current discussions and their potential to inspire and evolve strategies.
Case Study: Carhartt x Coloro
Coloro is the leader in colour excellence and the colour provider for the world’s most innovative brands, including WGSN. With a range of physical and digital colour tools, Coloro is your answer to more accurate and vibrant colour.
By choosing Coloro, the American apparel brand, Carhartt, has a refreshed confidence in colour:
“With Coloro, our design team are getting the variety and assortment of colours that they need, on time, season after season.”
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Asia-Pacific
The dynamics of trends in the Asia-Pacific region are evolving, with East-to-East flows surpassing West-to-East influences. Our STEPIC* analysis predicts that this will only intensify.
That’s where we come in!
In 2025, WGSN will launch over 130 new APAC reports, covering consumers, marketing, retail, lifestyle and foresight. Our team of regional experts and editors based in Hong Kong, Shanghai, Singapore, Delhi, Melbourne and Seoul will help you navigate the future and make informed investment decisions.
To kick off this exciting journey, we present our Asia Gen Z Priorities 25/26 forecast. Join our WGSN APAC experts from Beauty, Food and Drink, Consumer Technology, Marketing and Retail for an in-depth look at what drives Gen Z, from their mindsets to their lifestyles.
*STEPIC: Society, Technology, Environment, Politics, Industry, Creativity
Europe, Middle East, Africa
The creator economy is estimated to be a $500bn industry by 2027.
As social media becomes inherently less social and creators gain stronger influence on consumers’ buying decisions, this marks a change in the direction of digital platforms and the future success of your business.
Learn how your brand can best leverage those who represent the future of digital platforms.
Podcast
WGSN’s CEO, Carla Buzasi, and Asia Futures and Cultural Strategist, Alison Ho, reveal how Gen Z in APAC values local and regional cultures, evolves spending habits and redefines living and working.
Amid a rapidly changing economic environment, they discuss how this group cautiously navigates consumption while shifting towards experiential luxury with new modes of spirituality. Join them to discover Western influences on this group such as happiness as a key performance indicator and emerging APAC consumer trends impacting global markets.
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