From collisions to interactions
Main challenge: How we can Construct Meaningful offline interactions by using the social network, global connections and helping people to build communities locally...
Theses days happened some collisions in offline life which made me think...
By WhatsApp, I heard that Safety tec a startup from the Acceleration Program of Fiep System was invited to participate in a radio program called Transamerica light of Maria Rafart, who is my neighbor, and made me think about my daily connections of online and offline interactions.
During an event called Pitch Poc, I sent the photo by WhatsApp to somebody, who replied me back a minute later telling me that the investor was the brother of his partner, another offline-online collision.
When I was listening to an interview on youtube, from Zuckerberg and Yuval Noah Harari was talking about how to build online and offline interactions to get Meaningful offline relationships.
While I was on LinkedIn, I found research about young people and their habit online, a mixed study from Brandwatch, Campaign US, Fast Company, KOMO News, Origin, RSPH e SELF about young consuming digital habits the Infobase presented some indications of why going offline that are interesting:
FROM THE DATA COLLECTED :
- 40% left at least one social media in 2018.
- 59% desire to exit Facebook.
- 34% are abandoning permanently social networks.
- 29% confirm that social network it is not good for their self-esteem
- 22% feel FOMO (Fear of Missing Out) with the use of the social network - THIS IS ME!!!
MOTIVE MAPPED:
- 41% Think they spend too much time on the social network.
- 35% confirm that social media brings too much negativity
- 26% lost their interest in the content of social network
- 22% desire more privacy.
-18% think social network cause too much social pressure
Font: Meio e Mensagem and a repost