Focus on the One Thing That Is the Right Thing

Why is “Why” so important? Let me try to address this question by setting the stage. Most goal-oriented, dream chasing, passionate people think pretty much non-stop about “what” they need to do and “how” they will get it done. The problem with that model is that you can burn yourself out or go crazy trying to succeed. Read the Steve Jobs quote below, and then let’s explore the “why” question.

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.” ~ Steve Jobs

I have come to realize, often the hard way, that getting clarity on why I am doing something is far more important, and difficult, than even getting the task completed. I am sometimes guilty of this and find that about 99.9% of those I coach or consult with are working very hard to get things done, meet deadlines, satisfy their boss or clients, without really asking themselves WHY they are doing this. Think about it: when was the last time you thought long and hard about why you are doing something, whether it be personal or professional?

You likely are completing the task or working on the project because you have been told to. Not because you want to. That’s also why you are not inspired and excited. Read the Steve Job’s quote again and this time think of one big project or task you are working on right now and ask yourself, “Why am I doing this?”

I constantly hear companies and individuals talking about what they do and how they do it. The thing that’s missing and the reason they don’t connect deeply with their clients and employees is that they fail miserably at stating their “Why.” Typically the answer to “why” ends up being increased profits, market position or a goal to be one of the top 10 firms in their industry. These responses are music to the ears of owners and shareholders, but they typically fall short of inspiring and engaging their greatest resource: their people. And then they wonder “Why” their people leave.

“Focusing your life solely on making a buck shows a certain poverty of ambition. It asks too little of yourself. Because it’s only when you hitch your wagon to something larger than yourself that you realize your true potential.” ~ Barack Obama